Two Sides interviews Dr. Joe Ballarini, Founder of Tail Fly Fishing Magazine about his decision to print a magazine.
"We wanted to give our readers something real and completely separate ourselves from the rest of the digital forest…having so many digital books out there really dilutes readership and sometimes the importance of the message that print media can provide."
Print ads can still be a powerful medium for getting your message across, as these examples show.
Marketing Strategy - Inaccurate myths surround the print industry, leaving many with the wrong impression. That misinformation can lead to missed opportunities and a weaker marketing presence for your brand.
Digital marketing is now becoming the norm, but that doesn't mean traditional print marketing methods are no longer effective. Here's how you can make them work hand in hand.
Jennifer Grace offers a Millennial perspective on challenges presented by anti-print arguments from environmental or digital marketing advocates.
Recently, Berker needed to test a newly designed electrical component which required parts produced using injection molding. Once assembled, the parts had to pass an electrostatic discharge (ESD) test conducted by an independent testing agency. That meant the switch prototype had to use the same materials as the final part
Instead of using metal injection molds to test the designs, which would have been very costly…
When you are formulating a new marketing campaign for your company, most of your thoughts are probably on digital marketing rather than more traditional, print-based methods. This is understandable, as the former offers a low-cost means of targeting potential customers. Unfortunately, though, many of your competitors have likely reached the same conclusion – and the …
Contrary to the heralded demise of print, it’s alive and kicking. And, according to these media experts, it’s here to stay. Many of the brands that abandoned their print products during the recession have been clambering back into the world of ink on paper. Why? Because it works. Print increases engagement, drives sales and cements relationships
Don’t just take our word for it, in the first of a four-part series looking into the value of print, Content Magazine has spoken to these five…
Mobile - We certainly are moving toward a digital world, and QR codes are part of that evolution. But QR codes do not replace print; they can, nevertheless, supplement it in new, ...
Roberto Blake explores 6 unexpected areas where print design continues to thrive
Since the dawn of the Web, people having been finding excuses to declare print dead. One of those has long been that it's not interactive or as flexible as digital communications. But what if your mailpiece could be just as interactive and flexible as any Web page?
In today’s business landscape, everybody seems to be entirely focused on their online marketing campaigns. Improving the layout of websites and reaching out to customers in social media are just some of the objectives of most business owners. While there is a good reason to put significant time and resources into online marketing methods, you …
"Take my picture, Hollywood!" Explore and capture the world with Canon's breathtaking lens offerings.
We are living in a 3D printing revolution. Companies such as Organovo or 3D Systems have made significant impact in the last few years. It might not be far a...
The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encour…
Do you operate your business exclusively online? If so, it can be easy to think your marketing budget is best spent on digital promotions. Digital marketing should definitely be a major part of your…
Reason # 5. People like to go to the mailbox
People like to check email, too, but there is a different thrill when you open your home mailbox and see a brightly colored postcard than when you open your inbox and see 543 new emails with subject lines in the same font, size, and color.
Reason # 4. People change email addresses a lot more frequently than home addresses.
‘Nuff said.
Reason # 3. Print is more likely to get personalization right.
Online…
The humanoid robot, called Mitra, uses a handheld thermal camera to evaluate patients before sending them on to healthcare workers.
Two Sides North America released the second of three new infographics highlighting why people love print on paper. The infographic was designed to bust key myths about the switch from paper to digital.
Looking for answers to how to get a book printed and bound? MGX Copy gives you the ability to choose a book printing project based on your preferences for binding.