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Is print the secret weapon for luxury brands?
Net-a-Porter's bimonthly magazine -- with shoppable content -- just turned one. How is its new business model changing fashion shopping?
Say What Now About Print Magazines?
This first eyebrow-raising fact about printed magazines even surprised us. In a good way. Did you know that more Americans read print magazines than use the Internet? According to the Pew Research …
What do Fly Fishing and Print Media Have in Common?
Two Sides interviews Dr. Joe Ballarini, Founder of Tail Fly Fishing Magazine about his decision to print a magazine.<br>"We wanted to give our readers something real and completely separate ourselves from the rest of the digital forest…having so many digital books out there really dilutes readership and sometimes the importance of the message that print media can provide."
How Big is the Print Industry? Big. Really Really BIG!
Jennifer Grace offers a Millennial perspective on challenges presented by anti-print arguments from environmental or digital marketing advocates.
Why so many digital publishers are flocking back to print
Digital publishers like Politico, Pitchfork and Pando are reworking their online brands for print, a medium that they were supposed to replace.
Why Market Leaders Are Turning to Custom Print
When the big names, with their data-driven marketing, turn to print magazines, you know there’s a good reason. When Facebook launched their new print magazine, it certainly gained some attention. “…
Why Print Advertising is Still Important
Why Print Advertising is Still Important In this increasingly digital world, many have forsaken print advertising and declare it’s no l...
Why luxury brands pick print over digital
As digital has risen in popularity, some magazines have had to give up print and go digital-only. This is not the case for luxury magazines, though. Despite having created a digital persona, numerous high-end magazines continue to invest in print – and see a rise in their sales.
How to Get Featured in Print Magazines and Online Media Using HARO
As a parent and entrepreneur – who wouldn’t want to be quoted in Parents Magazine?! Even if it’s just a quote with a name mention – wouldn’t you be excited?! I sure was! The question is – how did I get mentioned in such an established, popular print magazine that is sold in thousands of stores …
Fit for Print: Why Catalog Marketing Is Still Relevant in the Digital Age
Today's brands are turning print catalogs into lifestyle publications and engaging audiences with content far beyond simple product snapshots.
Why No One Talks About Print Marketing Anymore (And How To Take Advantage)
Tell me if you’ve heard this before. Print marketing is dead. Customers don’t respond to it anymore. It’s too expensive. You can’t personalise it. It’s a thing of the past, and if you’re…
Why Hearst's digital-native food brand Delish is getting into print
Hearst is bullish on building out its reader revenue lines by installing paywalls on its websites and securing more product licensing opportunities.
Print condition: A look at how magazine's can boost a brand
Analysis of issues affecting the global licensing industry
Four Key Things to Consider about the Rise in Branded Print
Thinking of starting a print magazine for your brand? Here’s what you need to know. I’ve been sharing a lot of news lately on brands that are starting their own print magazines. Many of these brand…
What Happened To Print Advertising?
Former ad copywriter Mat Zucker picks up a business magazine and can't resist looking in between the articles.
How public radio is trying to save print
Why B2Bs Can’t Afford Not to Print
Consumer trends are clear: more people prefer to read magazines in print format than in digital. And that is no less true for association members, according to Joe Stella in Association Media &…
Millennials and Print Newspapers: A Surprising Story
Reports on the media habits of Millennials, those "digital natives", have given some the impression that young people never read newspapers. However, survey evidence stubbornly insists that they do.
Why Print Still Matters for Marketers
Whereas it’s true that magazine and newspaper publishing has taken a hit these past fifteen years, it would be wrongheaded to assume these…
