Sitecore USA Inc
Mill Valley, CA:
On yer Bike: The Digital Transformation Journey of an Iconic British Brand
The British love affair with bikes is receiving a boost from a growing number of eco-minded commuters keen to swap their car steering wheels for saddles, and a firm at the forefront of this pedal-powered revolution is Brompton Bicycle, famous for its iconic folding bike design.
The business builds over 45,000 bikes each year in its factory in London, 80 percent of which are exported globally. The brand is associated with its innovative product design and high-quality engineering for its iconic folding bikes.
Yet even a traditional, hands-on crafting company such as this knows the value of Digital Experience, and…
How to Navigate a Digital Transformation
The CMO's Guide to Digital Transformation
With the average attention span of 8 seconds (and falling), it is more challenging than ever to make a genuine connection with advertising. Marketers need to shift strategies to keep up with consumers and stay ahead of the curve. It’s time to re-focus your efforts and put people first. Download this report and learn: Why you should keep paid search …
How to use the 5 Cs of modern marketing to drive digital transformation
The 5 Cs of modern marketing is a framework and systematic approach to getting customer engagement and digital transformation right.
How Digital Transformation Is Remaking Creative
How have programmatic platforms and other new technologies disrupted the marketing creative process? In the new episode of eMarketer's "Behind the Numbers," we discuss some of the changes with guest Grant Munro, co-founder of Shutterstock Custom.
Why marketers are looking at digital transformation
Marketers are looking to change their approach through digital transformation; taking a more evidence and data-driven approach to marketing strategy that would allow them to become more agile rather than stick rigidly to campaign cycles.
How Audience Targeting Is Changing in the Age of Digital Transformation
Niche advertising, influencer marketing and consumer participation are all gaining momentum.
What retailers are missing in the digital transformation
Being there for customers on Instagram and other messaging apps can set retailers apart
How is Digital Transformation Shaping Customer Experience
Role of digital transformation in enhancing customer experience is pivotal. From personalizing customers' journey to updating them, the pros of DT are manifold
Why leadership is crucial for driving digital transformation
Six practical recommendations for charity chief executives who want to advance their organisation's digital output
Digital transformation of the customer experience: How to measure ROI
In order to drive customer satisfaction, organisations need to successfully embrace digital transformation - and success boils down to defining me
How Digital Transformation is Reshaping B2B Marketing
Digital marketing today is more than just a channel – it is actually a “digital transformation” which is reshaping the B2B marketing landscape. Because the B2B world is both inter and intra-con…
How These Marketers Confront the Challenges of Digital Transformation
At SXSW we talked to leading brand marketers, seeking solutions to digital’s top demands.
Digital transformation: 4 strategy questions to ask
Are you putting user experience first in your digital transformation efforts? Let's examine questions to ask around change management, internal champions, training, and metrics.
How To Make Trust The Cornerstone Of Your Digital Transformation
Brand trust represents not only a core reason to undertake a digital transformation initiative but also a key metric by which organizations can guide their efforts and gauge their success.
How Digital Transformation in Marketing is Changing the World of Work
Digital marketing jobs are becoming more specialized by the minute. Find out more about how technology is impacting the marketing talent pool and how your company can get ahead.
Digital Transformation Ideas for Those Just Getting Started
The single most important element of successful transformation is a coherent and well-defined enterprise strategy — not a specific customer experience strategy.
Digital transformation storytelling: 5 powerful tips
Want to tell better digital transformation stories - to a variety of people? Try these approaches to memorable storytelling in documents and presentations.
Why content is the engine that powers digital transformation
Shane Snow, Contently founder and author of 'Dream Teams: Working Together Without Falling Apart,' explained why storytelling is a powerful business tool.
How Digital Transformation Will Drive Sales And Channel Management
The ways that customers learn about and buy products and services is constantly evolving. Companies try to adapt their business models to the rapidly changing environment but these traditional method of only having hands and feet on the ground is not an effective sales strategy. As new competitors emerge, tech companies are heavily relying on …
