Itsma
Lexington, MA:
With Ample Room for Growth, ABM Inches Forward
Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.
How to use social to supercharge your ABM strategy
Account-based social can be defined as using social as part of an ABM campaign. In other words, using a social platform, or platforms, to communicate in a highly focused way to a defined list of organizations.
Why Both are Important for ABM
Ideal client profiles. Buyer personas. If you’re in marketing, you’ve heard both terms. You know they sound similar, and you…
How to Measure and Optimize Your Entire ABM Funnel
It might seem weird, but marketing teams used to measure their success on lead generation. They would analyze where leads…
Six Tips for Using ABM to Complement Your Demand Gen Strategy
Eighty-five percent of marketers report a higher ROI with ABM over other marketing initiatives. When driven by strong data, the rewards can be huge.
What’s Killing Your ABM Strategy and How to Fight Back
Falling into traditional marketing & sales tactics is easy when creating an ABM strategy, but it’s important to remember ABM is the antithesis of classic lead gen programs.
Account-Based Marketing: 9 Easy Ways to Identify & Prioritize Your ABM Targets
Account-based marketing can help you scale, streamline, and optimize marketing and sales ROI on key accounts, working hand-in-glove with inbound strategies.
Why Sales and Marketing Alignment is Critical for ABM Success
The concept of account-based marketing (ABM) is taking the business world by storm—and for good reason. Because of its narrow……
3 Tips for Marketers to Get Sales Onboard With ABM Efforts
The world of B2B marketing is in the middle of a digital revolution, and it feels like everyone wants to put their two cents into our digital strategy.
The Quick Guide to ABM in B2B Tech Marketing
Inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. In inbound marketing, you don’t know exactly who you’ll…
How Marketers Create and Distribute Great Content For ABM
Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on……
How to Identify Cross-Selling Opportunities in Your ABM Funnel
One of the main levers of revenue growth is selling to your existing customer base. This applies to all business-to-business…
How to Report on Your ABM Funnel: A Template for B2B Marketers
There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the way……
You Want Growth? Forget GDP and the Fed, Look at Durable Goods
A sharp increase in durable goods orders indicates a strong economy.
The Beginner's Guide to Account-Based Marketing (ABM)
Account-based marketing (ABM) is a type of B2B marketing that focuses on aligning marketing and sales to reach specific target accounts.
How To Get The Most Out Of ABM
When you create account-based marketing (ABM) and inbound strategies that work together, sales and marketing can work together — and when that happens, anything is possible.
How Inbound and ABM Can Go Hand-in-Hand to Drive Growth
Inbound marketing and ABM are often seen as at odds, since ABM is typically classified as an outbound approach, but both can compliment each other nicely.
ABM and Buyer Personas: How They Intersect
Did you know that only 0.75 percent of B2B leads generated from traditional marketing generate revenue? A reason for this could be that traditional marketing tactics don’t take the time to identify…
How to Choose the Right ABM Technology
An account-based marketing solution should have 3 essential capabilities to support your strategy and ensure continued, scalable success.
What is the future of content marketing?
The future of content marketing means evolving from a production to a performance mindset. Learn to apply creative content in demand generation and ABM campaigns.
An Account-Based Marketing (ABM) Guide for B2B Marketers
An account-based marketing (ABM) guide for B2B marketers in the science and technology sectors.
