Standard Solar Inc
Gaithersburg, MD:
What market research is telling utilities about consumers and solar, Part 2
SEPA What market research is telling utilities about consumers and solar, Part 2. We are a trusted platform for education, research and collaboration to help utilities with solar energy resources.
How to Make Market Research Reports "Sticky"
“Make it sticky,” some research directors say as they solicit my help in designing their research reports. Malcolm Gladwell first popularized the concept of “sticky” in his book The Tipping Point as that which makes a message memorable. Brothers Chip and Dan Heath further explored Gladwell’s idea in Made to Stick , and coined the acronym SUCCES: Simple, Unexpected, Concrete, Credible, Emotional and Stories. Another common…
Asynchronous Video & The Patient Journey
As researchers, we hear–and are frequently asked about–‘new’ approaches, methodologies, deliverables…and so on. I believe true innovation in research (and perhaps in most industries) comes at a glacial pace, simply because many of the tried, true and tested methods are amazing, wonderful and solid members of our research family. This is especially true in quantitative research. However, lately I have been riding a wave of new…
Why America Doesn’t Really Make Solar Panels Anymore
America invented silicon solar cells in the 1950s. It spent more on solar R&D than any other country in the 1980s. It lost its technological advantage anyway.
The Market Research Event
Market research insights, provoking discussions, and contextual examples. It’s all in the RTi Research blog. Read more.
What market researchers can learn from pollsters
Social desirability: the tendency to under-report things that we think others won’t approve of. A Public Opinion Quarterly study found that students who were interviewed over the telephone by a computer significantly underreported undesirable activities like failing a class vs. students who completed an online survey. Similarly, we know from anecdotal reports that some people who voted for President Trump were concerned that friends and family…
5 Trends in Qualitative Research
We dusted off the crystal ball to see what's in store for qualitative research in 2015. Here are our top 5 qual trends for this year.
AI, Market Research, and the 3 E’s
AI, Market Research, and the 3 E’s: Absolutdata blog post on how AI is helping market researchers Market researchers face pressure to produce better results at faster speeds. Can AI help them meet this challenge?We usually hail the near-instant
7 Qualitative Research Methods for Understanding Your User
Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 quali...
The Major Differences Between B2B and B2C Research
In this video, Research Director Conor Wilcock explains how B2B and B2C research differ in multicultural research, and how to account for cultural bias in ea...
Our Approach to Multicultural B2B Research
In this video, Research Director Conor Wilcock explains how B2B International approach multicultural b2b research, and how cultural biases are accounted for.
How Technology Is Changing Online Research
B2B International has been pioneering the development of online research for many years. In this video by IT Director Oliver Truman, we discuss how the world...
How Technology Is Changing Desk Research
The advent of the Internet has changed the face of desk research. We now have easy access to more information than ever before. This video looks at how busin...
