Science says that only certain kinds of experiences result in a real increase in brand equity.
Smart branding can give you an edge, as well as with an image, personality, and voice that both your customers and competitors will recognize. Here's how the pros do it.
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.
Understanding how and when people want companies to show up.
Take control of your online presence to create a memorable personal brand.
Do you want to expand your online audience or maybe seek to reinvigorate an existing one? Consider these keys to gaining digital traction.
New research from Social@Ogilvy and SurveyMonkey found that more social media users are engaging with brands, and they're demanding more, too.
Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.
Six Factors Accelerating the Growth of Brands in the Digital Revolution
Search engine optimization (SEO) is a vital digital marketing strategy for small businesses seeking to grow. Unfortunately, half of small businesses in the US that maintain a company website do not engage in SEO, according to a survey on small business digital marketing trends.<br>Not engaging in SEO
Building your own personal brand can benefit you in ways you hadn't imagined.
Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Are you making the biggest mistake most marketers make? Here's how to avoid it.
While cause-marketing has been around for over 30 years, it has developed significantly over time.
To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your co…
Secret Sauce — that special ingredient that transforms something ordinary into something spectacular and impossible to ignore. The slogan
Don't let the hard work you've put toward creating a solid reputation for your organization go to waste by not bolstering it on social media platforms. These tools can help.