Dakota Systems Inc
Loop - Chicago:
Using XML to integrate database content and desktop publishing
This article shows how Scriptorium helped one company use XML to integrate information in a database with desktop publishing content. In most enterprises, useful content exists in a number of different tools or databases. To include that content in your publications, you might use traditional ... Read More
Marketing Metrics: Measure What Matters
In today’s digital marketing age, sometimes us marketers feel like we’re drowning in metrics: impressions, cost per click, click-through rates, engagement rates, email open rates…the list goes on and on! But which of these metrics actually matter to your business?
Successful Content Marketing Strategy Checklist
Does your brand have a documented content marketing strategy? Done right, content marketing drives conversions and can generate leads up to three times more than traditional marketing. But what are the essential steps to a successful content marketing strategy? What makes content great and how do you integrate it into your overall marketing strategy? Planning, writing, editing, and distributing are only the bare bones of a content strategy.
Blogging Strategies: Repurposing Your Content
If you aren't resharing content you're hurting both yourself and those who didn't get to see it the first time around. Don't limit the potential of that great piece of content you put so much time, effort, and money into by only promoting it once.
Working to Make Content Marketing Work
Everyone knows that great content gets shared. Yet hardly anyone talks about the work that goes into making great content, well, work. We know that it starts with a good idea, and ends with new conversions -- and what goes on in between?
What is Multi-Channel Publishing?
Multi-Channel Publishing means delivering content to your audience in many ways at the same time. Some people might read your content on your website using a desktop, while others might access your content via social media using mobile phones or tablets. Others might see your content from a display in a physical store or find […]
Connecting Brands with Content: Tumblr Launches Creatrs Network
These days, content is king. Content is the quickest way to get your brand in front of more people -- and content can ultimately net you more clients. But you can't present just any old content. You can't leverage something stale, outdated, repetitive, or benign. Marketing moves at 100 mph, and you've got to move at 150 -- always ahead of everyone else.
12 Steps to Writing Really Good Marketing Content
You know that writing great content will help drive traffic, generate conversion, and establish thought leadership, among other key marketing goals. Yet every time you sit down in front of the computer it feels like fighting a losing battle. If only you could go back to that writing class you signed up for during freshman year to meet cute people and actually pay attention this time, right? Well, it turns out you don't have to.
Marketing Automation for Team Efficiency
To generate revenue, we drive website traffic, convert traffic into leads, and then turn those leads into customers. Marketing automation is super impactful in the last two stages of that process - conversion and closure. Marketing automation is not a cure-all for your communications. It doesn't do everything for you but it is a great tool for amplifying the marketing tactics you have in place. If…
Quick Guide to Using Google Alerts
Google has so many tools, it’s hard to know which ones to use! The answer is usually most of them if you’re running a web marketing campaign, but we know it’s important to prioritize. Because we care about the limited time we all have, we’ll be periodically highlighting the Google tools you should definitely be using, and the ones we use regularly....
Common B2B Marketing Challenges
Marketers face a wide array of challenges, from forming strategies to social conversion to technology and analytics to hiring top talent.
Changing Your Marketing Plan On The Fly
Sometimes putting your marketing plan to work is harder than it seemed on paper. Here are some tips on what to do when things aren't going as planned.
Revisiting Your Marketing Personas
Your personas should be seen as a living document that, in order to remain effective, need to be continually updated to account for changes in your business or reflect things you've learned along the way. Revisiting them regularly will help you to create content that's more effective in generating quality leads. Plus, your audience will feel that you understand their needs!
