Macromark Inc
Upper West Side - New York:
Use Direct Mail to Enhance Word of Mouth
Use Direct Mail to Enhance Word of Mouth 13 May 2015 One of the most effective ways to get a prospect to try a new product is to have it recommended by a friend. There are a couple of big advantages to using this kind of feedback. First, friends listen to friends and trust their opinions and recommendations more than they do an obvious advertisement. Second, the marketer doesn’t have to pay for this kind of advertising. It’s free! Word-of-mouth has always been invaluable for marketing, but these days, with the Internet magnifying the possibilities, positive word of mouth can…
Expand Your Marketing Toolkit with the USPS
Learn about these four USPS programs for your marketing toolkit.
What is Direct Mail Marketing? Is Direct Mail Effective?
These days, the marketing world is largely digital. But when done right, direct mail marketing can be a huge benefit to your business and even make it stand out. We’ll go over what direct marketing is, why it isn’t dead, and the right ways to do it.
Why Direct Marketers Should Be Preparing to Add Informed Delivery to Their Marketing Strategy
The United States Postal Service (USPS) continues to invest in digital technology to improve their ability to provide enhanced services to both senders and receivers of mail. One of their latest fruits of that investment is a new service they …
Why use “direct mail basics”
and avoid “disruption” in your marketing activities. The name junk mail implied that the receiver of junk mail did not request it. However, companies kept on mailing junk infesting everyone’s mail box about a decade ago. The US postal service made a lot of money. The largest mail volume for first class mail, was in 2001, when 103,656 mail pieces (to the nearest million) were mailed. Direct Mail was affordable and some companies had a two-percent open rate of all mail pieces mailed…
Priority Mail: Yes! Direct Mail Marketing is Still Relevant
Studies prove that consumers still respond better to printed direct mail than to electronic marketing communications. Today tracking responses is fast and reliable when the mail piece includes a PURL or a QR code. A QR code effectively makes the mail...
How Direct Mail Is Winning in the Age of the Internet [Infographic]
Email and digital marketing abound, but old-school direct mail still works wonders, which is why businesses spend millions on physical mail. Check out the pros and cons of direct mail.
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9 Genius Postcard Design Ideas You Can Steal for Your Next Campaign
Even if you’re not a regular reader of my blog, you probably know what should go on your postcards: •Your business name and contact information •Your product or service •Your call to action You know, the basics. But how can you make your prospect stop on your postcard as they’re sifting through that day’s mail and think: What’s this? I want to find out… And read it and TAKE ACTION? Here are 9 brilliant, attention-getting postcard design ideas that you are welcome to…
How Direct Mail can Help Charities Raise Awareness and Assist Fundraising
Charity Direct Mail, find out how Direct Mail can help charities raise awareness and assist and why Direct Mail still has a place in todays market
How to Design a Postcard: 10 Elements for an Effective Direct Mail Piece
We’ve tracked the results of more than 60,000 direct mail postcard campaigns and have come up with a list of elements that every effective postcard needs. Wa...
Get to Know the 40/40/20 Rule with Your Statement Mail, Part 2
Frame offers and creative on your transpromo mail with the 40/40/20 Rule.
11 best direct mail pieces to inspire your next campaign
Not sure where to start with direct mail? Each of these 11 examples showcases a particular strategy you can use in your own direct mail marketing campaigns.
How Direct Marketing is Cost Effective
Direct mail is a media for direct marketing that is cost effective.
