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Should I Be Advertising Online?
By Gene Marks Small business influencer Gene Marks is a guest blogger for CAN Capital. He is a celebrated author, columnist and small business owner. Should I be advertising online? I ask myself this question all the time. Millions are doing it, and many of them are small businesses. My company sells software. We are … Continue reading "Should I Be Advertising Online?"
Advertising Ideas and Examples to Inspire You
New and fresh creative examples of advertising ideas to inspire you.
Why Your Visual Advertising is Failing: Display Advertising 101
Do display ads work? If you’re going by the number of clicks, the answer is a deafening no. In f...
This Infographic Explains What Native Advertising Is
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
The Definitive Guide to Digital Advertising
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
Social Media Advertising: The Complete Guide
In this complete social media advertising guide, we dig into everything you need to know about launching a social ad campaign.
How Advertising Targets Our Children
With children bombarded with advertisements all day, parents need to limit screen time and discuss the message behind the advertising.
11 digital platforms and tips to improve your advertising strategy
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
How to Navigate the Social Media Advertising Solar System [Infographic]
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
![How to Navigate the Social Media Advertising Solar System [Infographic]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2017%2F02%2F08%2Fi%2Fhow-to-navigate-the-social-media-advertising-solar-system-infographic.jpg)
6 Local SEO Stats Every Online Marketer Needs To Know
Trying to make the case for local search engine optimization (SEO), or wondering how you can improve your existing efforts? Columnist Jayson DeMers has you covered.
Do Consumers Believe in Advertising? [INFOGRAPHIC]
This infographic examines the latest trends in advertising, including which audiences will be most receptive to certain ad methods.
![Do Consumers Believe in Advertising? [INFOGRAPHIC]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2013%2F08%2F22%2Fi%2Fdo-consumers-believe-in-advertising-infographic-.jpg)
8 Tips for Producing Advertising That Sells
An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Will Video Advertising Be the Next Media Bubble to Pop?
Media companies are pouring resources into video, but it may not be the holy grail for much longer.
How Does Native Advertising Survive?
Native advertising goes by many names including: sponsored content, sponsored posts, paid posts, brand services, custom solutions, branded content and probably dozens of other titles.
How Video Advertising Can Drive Store Traffic |
While 65 percent of marketers regard digital video advertising as an “important” driver of offline sales, about half the 200 “senior brand managers” surveyed by Eyeview and Sequent Partners actually use some form of ROI to evaluate those efforts. “Digital video is at its inflection point of the adoption curve, moving from simply branding to a … Continue reading How Video Advertising Can Drive Store Traffic
How Virtual and Augmented Reality are changing advertising
In this article we investigate how virtual and augmented reality are changing advertising.
How Big Data Shapes AT&T's Advertising Creative
AT&T and competitive ads were tagged for everything from type of humor to storylines.
How One Mother Uses Pinterest to Grow Her Online Business (And How You Can Too)
Pretty Presets was created to solve a pain point that many photographers experience: editing takes a long time. Pretty Presets solves that problem with pre-made alterations for Lightroom that cut photo editing time in half. Because the business is so visual, Pretty Presets quickly turned to Pinterest as a marketing tool. Over the years, Pinterest has become their number one traffic source, accounting for 10% of sales.In this customer spotlight, we chat with founder Laura Thomas about how she ...
Why TV Is Still the Most Effective Advertising Medium
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.
Why the rise of native advertising isn't a threat to PR
Some commentators have openly worried that native advertising could mean the end of PR. It won't, this writer argues, but it will change it.
