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We are living in a world where influence is migrating from offline to online. Influence is moving from local to global. It is also moving from fixed to mobile. Reputation and influence can now be gained faster and reach further than in any other time in history.
To help consumers and web creators understand how to protect their privacy and security online, we asked Vint Cerf, aka, the father of the internet.
Beneath our everyday internet lurks a murky network of encrypted sites known as the Dark Web. Is it all bad? No. But it does fuel a lucrative criminal subculture that could threaten businesses and consumers.
Three-quarters of online Americans know which is bigger, a megabyte or a kilobyte, but only 9% are able to correctly identify the first widely popular graphical web browser. How much do you know about the web and digital technology?
Search volumes on the visual media of "Infographics" over the last 2 years reveal an increase of 800%. Social networks that are visually centric have exploded into mainstream consciousness these include the social media networks of Pinterest and Instagram. So how do you use images in your marketing?
The dark web actually has promise. In essence, it’s the World Wide Web as it was originally envisioned.
Everyone thinks libraries have a positive role to play in the world, but that role differs greatly based on whether you’re talking to a librarian or a patron. Ask a patron what libraries have in co…
Writing - Bad news: People don't read your online content marketing these days; they merely scan most Web content. But with these tips you can write scannable, easy-to-understand text that will boost ...
Most marketers have personalized content, not web personalization. The difference is subtle, but valuable. Content and copy is only one element of UX.
Spotify rolled out a self-serve platform to ramp up its ads sales. We've put together tips for independent artists on how to use Spotify Ad Studio.
Five reasons brands and social marketers are using Spotify, from sponsored playlists to targeted podcast advertising to freemium listeners.
Web companies often upend industries. But they can labor for years to fully make money on their revolutions.
When a client or prospect comes to us to create a new website, our first question is why? The reasons typically vary from the following: our site is dated, we have broken links, or our design does no…
The similarities between your closet and your website’s marketing tactics.
While Spotify's music subscription business remains hampered by costly licensing deals with top labels, it has the assets to create a lucrative podcast advertising business.
For decades gatekeepers have kept creators from being able to create. You had to be chosen to publish your book, create a radio show, or make a movie. But
Your SEO should have you complete an extensive web marketing questionnaire before starting your campaign. Learn why and what they need to know.
How do UX professionals define conversion optimization?<br>[mainimage]<br>According to Jeff Gothelf, author of Lean UX book, conversion optimization is about “finding the right mix of value proposition, call to action and price point to convince a customer
What can you do if you think your web content management vendor is sunsetting the product?