You’ve heard it before, at least some version of it. You may have even heard it from a well-respected optician. In fact, if you’re an optician, you’re likely to believe it to be true. The problem with opticians [or more precisely optician pay and optician respect] is that ODs and chains and big box stores all want us to be salespeople. If they treated us like the professionals [we believe ourselves to be], we would be much happier, get more respect, and they would pay us more. What if I were to tell you, this is the exact opposite of…
Take the First Step I’m guessing much of your life and leadership is devoted to problem-solving. If you aren’t trying to fix the problems you currently face, you are probably attempting to anticipate, and proactively respond to,
OPTICIANS AND SOCIAL MEDIA. How do I use Social Media effectively for my opticians practice? Loving Social Media presents an effective way to use social media to improve your credibility and visibility with social media. Garry Kousoulou has design the workshop to help independents opticians improve their social media by using simple but effective methods to target your consumers. Garry Kousoulou currently owns a successful opticians…
NBC Bay Area Responds frequently receives consumer complaints from our viewers concerning home improvement contractors. These range from disputes over the quality of work to charges and costs. In some cases, homeowners tell us their contractor committed fraud, or took payment and abandoned an unfinished project. The good news: California state law provides many protections for homeowners that can help…
In 1936 Union Pacific Railroad had a client problem. They saw their customer experience problem as a need to help their mining clients more quickly and cost-effectively get consumables and lumber in and ore and coal out of the mountainous Wasatch range. Existing railroad technology didn’t cut it, so Union Pacific turned to their long-term partner the American Locomotive Company with their big problem. ALC responded…
If you have a tax problem of your own you probably are looking for as many solutions as you can find to take the problem off your shoulders. In this episode,...
Following Karl Ulirch's lead on design projects can help you solve some of the toughest problems you'll encounter along the way. Article No :1529 | August 28, 2015 | by Mohamed Amer A designer’s job involves reaching a certain destination, often without being given clear direction of where to go. Many designers will confirm that this can lead them to complete a series of tasks over and over again—a process that, as a whole, can become repetitive. Following a framework for design can…
Most marketers treat content like a tactic, not a product offering. Content truly focused on what your buyers and customers need to know becomes integrated with your products—just represented by media that you create and publish. For a litmus test, ask whether your content is valuable enough that your buyers would pay to have access to it. When evaluating the value of your content, consider whether…
I just read a provocative post. Sales Talent Is A Problem, Is it Worth Solving , by the folks at CSO Insights. It’s an interesting view, in the spirit of “Yes, and…..” I’d like to add to the discussion. I suppose answers to the question depend on your mindset. A closed mindset would probably say, “No!” The article presents a few points of view that reinforce that. People with closed mindsets would tend to address things from an internal orientation. How do we…
More than ever - employees are dealing with personal financial stress. And employers everywhere report it reduces workplace productivity: 48% Employees report spending time at work dealing with financial emergencies (SHRM survey) 29% Employees admit their personal financial stress distracts them at work (SHRM survey) 20% Employees admit they skip work to handle personal financial emergencies (MetLife survey) 25% Employees use expensive & dangerous "Payday Loans"…
Are you passionate about helping others Do you want to unleash your purpose and potential Come join our dynamic social service enterprise as we help over 200000 individuals across the Chicagoland area Position TitleFamily Advocate CompanyYWCA Metropolitan Chicago SalaryCommensurate upon experience ClassificationFull Time; Exempt Reports toFamily Services Manager LocationAddison IL YWCA Metropolitan Chicago is the oldest and largest womens organization in the region with a mission…
When a customer comes to you with a dilemma or an objection, do you try to solve the problem right away? Probably so - sales people are solution providers! Do you know why? Because you want to be the knight in shining armor! Here’s the problem: when you try to solve your customer's problem too quickly, it has a tendency to backfire. Here's a simple 5-step process for truly understanding and solving your customer's objections.
In order to tap into emotion when designing experiences, you need to travel outside of your own comfort zone—enter, the provocateur. Article No :1521 | August 13, 2015 | by John Caldwell CONTENT PARTNER Years ago I loaded all my belongings into my tiny sports car and prepared to head for Los Angeles. A close friend asked me why I wanted to l leave Northern California, where I had a good job, good friends, and a nice place to live. “It’s all too…