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and avoid “disruption” in your marketing activities. The name junk mail implied that the receiver of junk mail did not request it. However, companies kept on mailing junk infesting everyone’s mail box about a decade ago. The US postal service made a lot of money. The largest mail volume for first class mail, was in 2001, when 103,656 mail pieces (to the nearest million) were mailed. Direct Mail was affordable and some companies had a two-percent open rate of all mail pieces mailed…
Email and digital marketing abound, but old-school direct mail still works wonders, which is why businesses spend millions on physical mail. Check out the pros and cons of direct mail.
We’ve tracked the results of more than 60,000 direct mail postcard campaigns and have come up with a list of elements that every effective postcard needs. Wa...
Not sure where to start with direct mail? Each of these 11 examples showcases a particular strategy you can use in your own direct mail marketing campaigns.
It might be easy to think that direct mail is out of date, but that rumor is more or less a product of the “paperless office” fad that’s already cooling.
Direct mail is a media for direct marketing that is cost effective.
With all the recent talk about a ‘paperless office,’ it’s easy to think that direct mail is out of date, archaic, a waste of time and resources.
In a world that has gone digital, direct mail is a marketing tactic that still performs very well. Read more in the Dixon Schwabl blog, produced in Rochester and Buffalo, NY.
Last Updated Nov 12, 2018 Every business needs a marketing channel that is measurable and trackable, which is why so many people have abandoned direct mail. But if you’re interested in customer retention and you’re trying to grow your business, then direct mail can be an easy solution. So, what’s the trick? Isn’t mail expensive, slow, and immeasurable? Well, not anymore. Data + automation + direct…
This blog post is part of a series: Tactics for Direct Mail Marketing Optimization. If you’re a marketer who is running--or thinking about running--any mail-based promotions, you’ll want to stay in the loop. Sign up for our email list, and we’ll ping ...
It’s gut-check time to check it out. Customers are special. Everyone loves them and everyone wants more. Companies do not usually turn away someone who wants to be a customer. After all, out of billions of people, only a few choose to do business with you. Hopefully, when you look at your customers after reading the above paragraph, you’ll never think of a customer as an inconvenience again. Instead, you’ll see them as the ultimate advantage they are, and treat them like gold…
2,904. That is the number of marketing messages we are exposed to each day, 52 of which capture our attention and just 4 of which we actually remember. Those numbers may seem mind boggling, but think about the activities that fill your day and it’s easy to see how the overexposure takes shape. On average, 27 personal emails make their way into your inbox each day, with many more hitting your professional account. Meanwhile, the average household receives just 3 pieces of physical…