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Why PR agencies can't ignore email marketing
Email marketing is a key component to drive other major aspects of marketing campaigns, including measurement and video views.
How to Simplify SEO, PR, and Social Collaboration
Combining SEO, PR, and social shouldn’t just be an occasional unified project; it ought to be how we are thinking about the majority of campaigns. Learn from successful brands how to integrate and simplify your SEO, PR, and social strategies.
How to Use Content Marketing for a Successful PR Campaign
The end goal is building relationships, thereby increasing brand awareness and name recognition.
How PR pros invented content marketing
It dates back to the newsletters and sales slicks of years past, but that doesn't mean PR has to have sole ownership of content.
4 ways PR and marketing pros can lead like PewDiePie
PR and marketing pros looking to build a large and loyal community online would do well to glean insights from all-star content creators. Here's what you can learn from the gamer and YouTube star.
10 Cost-Effective PR Tips and Tricks
Both marketing and public relations importance is growing at an outstanding rate and entrepreneurs know this. In order for your business to grow and become sustainable and profitable in the long run, you need to pay attention to them. Not using either one of them can easily spell disaster from a public consciousness point of view, while your sales and profits can decline. But what if you don't have the money to hire a PR firm? Yes, unfortunately, not everyone is able to…
Why the rise of native advertising isn't a threat to PR
Some commentators have openly worried that native advertising could mean the end of PR. It won't, this writer argues, but it will change it.
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Running a lean startup doesn't mean ignoring the essentials of promotion in the online age.
4 Ways to Leverage Google Analytics for PR Measurement
PR has evolved over the years, so it comes as no surprise the way we report about the success of …
Why Your PR Budget Needs to Include PR Analytics
Your marketing budget may be for naught if you fail to analyze what’s working and what isn’t.
Five Tactical Tips For Successful DIY PR
Do you have a fantastic new product or service that’s growing quick yet not receiving the visibility you think it deserves? Perhaps you’re not ready to retain external PR and marketing support, but you don’t want to be forever stuck watching your competitors take news headlines.
Tips for Getting the Most SEO Value from Your PR Placements
SEO is a game worth playing. Organic clicks have 2x the volume of paid ad clicks, which are increasing in cost again.
How A Small Business Can Automate Social Media And PR
Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It's a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it [...]
Why the Future of Digital Marketing Is Pure PR
What can a PR agency bring to the digital marketing table? Learn why experts believe SEO & other digital marketing tactics can benefit from public relations.
Why social media should be your top PR tool
90% of consumers read online reviews before visiting a business, customer feedback can inform your PR strategy. Why social media should be your top PR tool.
How Three Pieces of SEO Data Can Fuel Your PR Strategy
SEO data can inform PR pros about which sites to target, topics to focus on and how to get the most longevity from media coverage.
PR As Lifelong Learning
One thing we all agreed on immediately was how important it is for PR and comms people to understand the businesses they work on - why they exist, how they work, and how they make money.
Emerging models of PR measurement
Traditional methods no longer work. As digital becomes intrinsic to PR and the communications industry diversifies into new areas measuring outcome has become more urgent than ever
PR: It’s is How We Discover Brands
Research suggests that people discover brands through articles published on news sites.
