Media Planning Group
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Percentage Of Indispensable Brands Falls To 23% Worldwide, 'Meaningful' Content Rises
The percentage of brands consumers say they could care less about has grown to 77% worldwide -- the highest level in more than a decade.
4 Ways to Measure the Effectiveness of Your Email Content
Listen to this blog post as a podcast:<br>Need more and better leads from your content marketing? (I mean, who doesn’t?)<br>Email marketing is still the go-to tool for getting and nurturing quality
3 essential online monitoring tactics for informed brand building
Sending out a press release or posting an article and then letting it drift just doesn’t work anymore. Tracking and tweaking in real time are crucial to your campaign’s success.
8 ways blogging can build your startup's brand
Writing down and sharing your thoughts with the online community can do wonders for your new business' PR and marketing efforts. Here are a few benefits.
7 Social Media Power Techniques that Build Your Brand and Business
To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
7 Things Great Brands Always Do
Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
7 Steps to a Cohesive Brand Content Strategy
Are you making the biggest mistake most marketers make? Here's how to avoid it.
For Brands That Join the Conversation, Pros Outweigh Cons
Understanding how and when people want companies to show up.
Why Your Brand Should Establish a Meaningful Social Purpose
Aligning your social purpose with the identity of your brand will give it vital credibility.
3 Simple Ways to Build Your Personal Brand With Content
Building your own personal brand can benefit you in ways you hadn't imagined.
Which Channels Do Customers Trust Most for Branded Content?
See who customers trust most when it comes to branded content and how to make your content campaigns get more exposure with these simple steps.
27 Top Content-Marketing Tips Backed by Data
There's no shortage of content-marketing experts and advice out there, but which tips are going to bring the most benefit to your business?
7 Deadly Sins to Avoid When Creating a Brand Name
A great brand name can make you money, while a bad one can devalue your company.
Color Psychology: How Your Choice of Colors Impacts Your Brand
The color choices you make for your company logo, your web site, your email newsletter – in other words, the colors you choose for branding your company – al...
The Many Ways the Cannabis Industry Lacks Traditional Marketing Expertise
Cannabis brands are forced to evolve their marketing practices in the face of new competition.
Everything You Wanted to Know About Working with YouTube Influencers
YouTube Influencer Laura Reid shares her thoughts on how brands should approach influencer marketing campaigns to ensure success.
The Psychology of Logo Color in How Consumers View Your Brand (Infographic)
Your logo says a lot about your brand. Are you sending the right message?
The Quiet SEO Influencer: How to Use Visual Content to Build Brand Signals
Brand signals are the quiet influencer in search algorithms. Learn more and how to boost your visual brand signals. – Content Marketing Institute
8 Last-Minute Content Marketing Ideas for the Holidays
Discover some easy and engaging content marketing ideas to boost your efforts through the end of the holiday season and beyond.
