Laramy K Optical
Indianola, IA:
Opticians Will Always Be Third?
Last week, I asked you to give some thought to a comment made by an experienced optician, wishing he had known from the beginning that opticians would always be third: ophthalmologist, optometrist, and then optician. A sad state of affairs that most people believe as fact, it simply does not have to be the case. In fact, it’s a choice made by the overwhelming majority of opticians each and every day. Opticians suffer from a bit of an inferiority complex, understandably so. Working with doctors, opticians tend to garner less respect and less pay than many feel they deserve. Optometrists…
How to Differentiate Yourself in the Third Party Logistics World
In the ever-changing world of logistics, third party logistics companies all share the common struggle of how to differentiate from the competition.
Why Third-Party Logistics Providers Are Gaining More Traction
Retailers and direct to consumer manufacturers are flocking to third-party logistics providers, 3pl’s, for fulfillment help, here's what you need to know.
How SAP Third-Party Support is Emerging in the Changing Market
The strategies SAP is employing are helping the third-party support market grow. SAP users are questioning the migration path rather than just following what...
Replacing the cookie jar with an AI-based audience engine and first-party data
As the digital marketing world continues to look for alternatives to third-party cookies, an ‘audience engine’ driven by artificial intelligence (AI) and robust first-party data could provide a route to deeper customer insight and accurate targeting. Manuela Mesa, managing consultant UK at Artefact, considers how brands can utilize AI to make better decisions.
Will customer experience personalization still be possible a cookie-less world?
One function of cookies is to allow for tailored online experiences. Will that still be possible in a world without third-party cookies? As part of our Deep Dive on Data, Ruby Heera, customer experience director at Drum Network member agency Roast, argues that it will - and that new opportunities are on their way.
How to Effectively use Social Media for Opticians
OPTICIANS AND SOCIAL MEDIA. How do I use Social Media effectively for my opticians practice? Loving Social Media presents an effective way to use social media to improve your credibility and visibility with social media. Garry Kousoulou has design the workshop to help independents opticians improve their social media by using simple but effective methods to target your consumers. Garry Kousoulou currently owns a successful opticians…
Developing a Robust Third-Party Risk Management Program
Too many organizations around the world take a "bare minimum" approach to third-party risk management, says Jonathan Ehret, founder of the Third Party
Trust, transparency and ROI: the benefits of zero-party data for business
With the death of the third-party cookie rapidly approaching, businesses are scrambling for more privacy-safe, effective means by which to access consumer data. But first-party data isn’t the only option, writes Permission.io’s Hunter Jensen as part of The Drum’s Data Deep Dive. A new kind of information – zero-party data – could be the answer.
How CPG brands are getting closer to consumers to collect first-party data
CPG companies face big challenges building first-party data because they have historically sold their products through third-party distribution channels.
How 3PLs can deliver strategic value in an omni-channel world
The demands of the omni-channel customer are forcing retailers and manufacturers to quickly adapt to become more agile and responsive. This challenge presents an opportunity to third-party logistics providers (3PLs), as they are ideally positioned to help retailers and manufacturers transform their supply chain operations. However, as the demise of City Link in the UK highlighted, this new environment also presents a threat to those 3PLs who fail to move with the times. In data we trust
Get Ready for Innovations in a Cookie-Less World
If your agency has third-party ad serving systems, data-management platforms and advanced attribution systems, start thinking beyond third-party cookies.
Commentary: How A.I. can make digital advertising less creepy
Commentary: The end of third-party cookies will open the door for artificial intelligence (A.I.) to improve digital marketing.
