James Printing Inc
Kansas City, MO:
Online Lenders Rely on Old-School Marketing
LendingClub, Prosper Marketplace and other financial technology companies are spending hundreds of millions of dollars trying to pry customers away from traditional banks and their main marketing channel—old-fashioned snail mail.
Direct Mail Marketing Plan: 11 Questions That Make Direct Mail Pay for Itself
Just like any aspect of your business—whether it's financial, marketing, developing a new product or hiring a sales staff—your direct mail needs to have a plan. This especially holds true in marketing: You are investing your hard earned money (or the owner of your company's money), and you need to get a return on this investment. Here are some of the things you need to look at to have the highest potential for success.
Inbound Calling: Phone calls from PPC and direct mail reach 30% conversion
Inbound phone calls are an important driver of new business. For Evolve Vacation Rental Network, the team believed the increase in mobile usage drove more phone calls from marketing channels such as paid search and direct mail.The challenge with inbound calls is attributing those potential customers to individual campaigns. This is important to measure the effectiveness of campaigns and also to determine a reliable cost-per-acquisition key…
Learn Why Direct Mail Is A Smart Choice For Any Business
While it seems like both technology and business publications are constantly writing about the latest social media trends, direct mail isn’t a topic that’s known for making headlines. How…
Understanding How People Read Your Direct Mail is Key to Higher Responses
A blog about direct mail and direct marketing, postal information and small business.
How to FINALLY Get Your Business in Shape — NO Sit-Ups Required!
Think about marketing a small business like going to the gym — doing it just once isn’t going to get you very far! Click here to learn how to get RESULTS!
iLabX by Volvo Financial Services hunts tech startups to drive new thinking
From financing the next generation transport solutions, to offering digital transformation to drive business excellence, Volvo Financial Services are looking for innovative startups...
5 tips for financial services lead generation
Offering financial services to businesses means actively working to generate and convert leads, typically through digital marketing. At the same time, digital marketing means operating on a scale and marketplace where you face a great deal of competition, including from national and international financial services companies. Whether you’re operating as a bank, credit union, financial …
How the financial services industry is slowly waking up to cloud computing
All of the new players in the financial services market are distinct for various reasons - but also because they are all embracing cloud.
Three Steps Financial Services Firms Should Take to Become Innovators
Continuum's advice on how financial services companies can improve their innovation capability.
How Data Privacy Affects Engagement in Financial Services
Braze explores the best practices of how brands in financial services can make the customer engagement journey smooth and secure.
The Future of Financial Services Marketing
How to enable local sales teams through education and technology to ensure future success in financial services marketing.
How To Build Business Credit Cards, Accounts for Small or Large Companies
Corporate Credit Program, Services to establish and build corporate business credit profiles & cards for small or large companies, the Internet's oldest and most successful business and corporate credit building program.
