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NBC makes push to woo direct-to-consumer advertisers
NBC Universal is working with Giant Spoon to make advertising on TV and premium video more accessible to direct-to-consumer brands.
How Snapchat's Big Changes Impact Advertisers and Publishers
Snapchat is going back to its roots with a retooling that boosts personal messages and lowers visibility for Discover publishing partners.
How Advertisers Seduce Our Subconscious
The vast majority of advertising’s influence on us is subconscious. How can advertisers do this?
Why every digital advertiser should demand transparency
What does transparency mean for marketers? Columnist Ratko Vidakovic outlines the various forms of transparency and explains why marketers need to demand it from their partners.
Why Consumer Intent Is More Powerful Than Demographics
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
4 Common Persuasion Techniques Advertisers Don’t Want You To Know About
Everyone uses persuasion tactics. Even those of us who don’t realize we’re doing it use the tactics from time to time. That’s because persuasion is something we learn as we grow u…
Why New Consumer Brands Must Scale Faster
A changing retail landscape means less time to build loyalty.
Do Consumers Believe in Advertising? [INFOGRAPHIC]
This infographic examines the latest trends in advertising, including which audiences will be most receptive to certain ad methods.
![Do Consumers Believe in Advertising? [INFOGRAPHIC]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2013%2F08%2F22%2Fi%2Fdo-consumers-believe-in-advertising-infographic-.jpg)
Why Brand Marketers Should Think Like Direct Marketers
Advertisers Will Change How They Respond To Consumer Purchases
The ad industry is focused on changes in consumer behavior based on the actions of brands and advertisers. But what about changes in the way advertisers respond to consumers?
4 steps to create content consumers want to read
'Create valuable content' is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
The 6 Direct-Response Marketing Secrets Every Marketer Must Know
Here is a short list of time-tested, market-validated marketing principles you must know to effectively grow your company.
Direct-to-Consumer: How to Get the Global Piece Right
Consumer and digital marketers have so much to deliver that it often looks as if they’re trying to balance multiple spinning plates in the air. One of the trending initiatives that they must integrate into their strategies is the option of direct-to
A 3-Step Startup Guide to Connecting With Consumers
Improve customer relationship and your brand's relationship with them by using these three tips.
Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
What Is Direct-to-Consumer Merchandising, and Why Should You Care?
These days, designers are cutting out the middle man
What Direct-to-Consumer Marketing Can Teach Legacy Brands
In recent years, a wide variety of direct-to-consumer companies (like Away) have come on the scene—and we’ve shaken up traditional marketing in the process.
What different consumer groups really want from local business websites
Myles Anderson takes a look at what consumers in different age groups are looking for from local business websites. Local SEO practitioners, take note!
Learn to Profitably Advertise and Market Your Brand With These Courses
Grow your business online with help from these courses.
How Top Advertisers Are Spending Smarter
Ten key points from Ad Age's 200 Leading National Advertisers report. Companies are doubling down on digital and eliminating unnecessary marketing costs.
How TV Networks and Advertisers Are Making Commercials More Relevant to You
This edition of How S#it Works is on addressable TV.
