Publishers looking to attract advertiser attention are tapping their audiences for help with campaign content and ideas.
By understanding each YouTube video ad campaign type, how these ad units function, and understanding proper campaign segmentation, direct marketers can leverage
Whether you’re just getting started or a seasoned expert, these 7 easy retargeting advertising tips will help take your campaigns to the next level.
The key to a multi-screen campaign is consumer research: which platforms do they use, when and in what order?
Are your video ads doing as well as they should for starts and completions? Do your banner ads outperform or lag behind others in your region?
Building ads that work takes more than naked creativity. There are proven strategies and principles underpinning successful advertising. Here are 8 of them.
Find examples of effective newsbrand advertising involving different sectors and communications objectives.
Would you use a major advertising campaign to restore confidence in your battered brand? I sure wouldn’t. Advertising is great for creating awareness, but not so adept at establishing credibi…
You want to get the absolute best results for your clients. In fact, your clients demand maximum results. That’s why they hired you - you're the best.
Building a digital marketing campaign may sound like a daunting task. It takes time, money, and a...
Need help with your digital strategy? We can help you develop a winning digital ad campaign with our 9 tips - ensure digital campaign success.
I’ve worked in digital media for almost 20 years, with 15 of those years working for an online news publisher supported by advertising. I can tell you that 15 years of watching thousands of ad…
Automation is an ever-growing part of our business lives. You can successfully automate a variety of processes with a widely…
How you answer these questions can help uncover that “Big idea”
In this era of large corporations putting their online reputation in the hands of any intern who can remember the Twitter password, stumbling ass backwards into controversy is the rule, not the exception.
YouTube advertising may be the most cost-effective Google AdWords channel available. Find out how to get started.
Storytelling is about knowing when and how to surprise.
If you haven't launched any PPC ad campaigns for your business yet, you need to set one up right away. Keep reading to learn about the benefits of PPC and why all businesses should be using it.
If numbers tell the true story of a business’ success, then radio stations should approach new clients with data that demonstrates their strength and that of their clients. That’s according