Alaniz Marketing
Novato, CA:
Mistakes to Avoid When Marketing to Hispanic Consumers
For a non-Hispanic company to reach the diverse Hispanic audience, it must do its homework to understand...
Avoid making costly open-enrollment mistakes
Many workers use annual open enrollment to tweak employee benefit options, but others let old selections ride - a big mistake, say advisors.
Why Consumer Intent Is More Powerful Than Demographics
Demographics alone won't help you reach your target customers. Intent is the key to unlocking a larger, and potentially more engaged, audience.
A 3-Step Startup Guide to Connecting With Consumers
Improve customer relationship and your brand's relationship with them by using these three tips.
How to win with Hispanic millennials
The industry is abuzz with insights about the ever-expanding Hispanic market. Hispanic millennials represent a unique opportunity for
Why New Consumer Brands Must Scale Faster
A changing retail landscape means less time to build loyalty.
The US Hispanic Market: 10 Facts Your Competitors Already Know
The US Hispanic market has ever-increasing purchasing power. Does your company have a strategy in place to reach out to US Hispanics?
What Everyone Ought to Know about Hispanic Trends Online
Don't expect high ROIs if your marketing campaigns are ignoring these Hispanic Trends online - where the largest growing audience is actively engaging.
The No. 1 mistake that social media rookies make
You want to use online networking to boost your brand and sell your products or services. So, start selling, right? Not so fast…
50 Common Mistakes New Content Marketers Make
Vision is vital. A brand voice is essential. And keyword research is important. So, what else might you be doing wrong?
The most common marketing mistake startups make
I've seen the same basic marketing mistake play out at some of the best software companies in the world: If your marketing team needs help from engineering to..
4 steps to create content consumers want to read
'Create valuable content' is an oft-repeated phrase, but what does that mean to PR and marketing pros? This writer explains how you can craft winning articles.
Most Common SEO Mistakes E-commerce Sellers Make
Is your e-commerce site giving you problems? Here are 10 common SEO mistakes why SEO doesn't always work for well for your e-commerce business.
Are You Making These Common Mistakes With Your Social Media Marketing?
Social media can have great benefits to a small businesses marketing strategy. It can be easier to implement than traditional media, and the budget is more flexible when you’re working with limited funds. But just because you may be using social media for personal use, doesn’t mean you have mastered how to use it for business.To be successful on social media, you have to have an effective strategy built out, and the willingness to dedicate time to building your presence online. One of…
9 Mistakes You Might Be Making With Your Content Marketing Strategy
Be more effective – fix these 9 common mistakes that content marketers make – Content Marketing Institute
Consumers Clueless on Key Social Security Benefits: FPA, AARP Survey
One example: Only 9% of consumers say they’re ‘very knowledgeable’ about benefits, but 40% expect those benefits to account for most of their retirement income.
How Hispanic Consumers Engage With YouTube
New data reveals the online viewing behaviors of this powerful audience.
English Dominant Hispanics Change How Brands Advertise
Traditionally, brands market to U.S. Hispanics with ads translated into Spanish and distributed through Spanish speaking mediums. But this will fail to resonate with second and third-generation Hispanics.
Avoid making this mistake in sales
Salespeople make this mistake and it costs them sales. Learn when to present your products or services so you don't hear a customer tell you that "I need to ...
