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The Magic Of Metaphor
Metaphor isn’t reserved for literature; it can help your marketing make a bigger impact on your audience. Check out three reasons to use metaphors in your content.
4 Magic Words Every Salesperson Should Know
This short, useful phrase should be in the daily vocabulary of everybody who sells.
Magic Words that Sell: What Copy to Use in Your eCommerce Site
Never underestimate the persuasive power of words when it comes to marketing and sales. As a business owner, marketer, or operator of an eCommerce site, it's essential for you to be familiar with the different words and phrases that can boost the effectiveness of your write-ups on your site. Whether these are blog posts, product descriptions, or simple ads, crafting the words right for your target market will surely make them more worthwhile.
What Type of Social Media Manager Are You?
I have come up with some metaphors for comparing different animals to types of social media manager. Which animal is closest to you and reflects your
How Every Creative Must Think about Marketing and Advertising
In this episode of Rough Draft, you'll learn Rosser Reeves's great metaphor that perfectly illustrates the relationship between copywriting and creativity.
Why there's no magic pill for lead generation
Agents need to constantly evaluate what forms of prospecting are most efficient when pursuing leads
Reading Your Customers’ Minds? It’s Not Magic
What are customers thinking about when they consider my brand? What are they looking for in my product or service? Been asking yourself these questions? We figured. It’s a good thing we’ve got Chie…
Is Marketing and Sales Primarily Magic and Wizardry?
The challenge with marketing and sales is that they are such wide disciplines and changes happen faster than any textbook and university curriculum can keep up with. So when there is no qualifying educational path to officially qualify us for the positions in the industry then it seems as most people simply jump head first into the propaganda trap.
Are There Magic Marketing Metrics in the Engagement Economy
Here are three broad customer metrics in the engagement economy that have financial implications that can serve as a useful barometer for your Marketing organization.
Side Projects: How to Turn Benefits Into Marketing Magic
What if, instead of leaning solely on member benefits, associations made some perks free? One startup shows how side projects can become killer benefits.
B2B Marketing Magic: Tips for Repurposing Your Content
Let’s face it, we often say we’re not - but B2B Marketers are magicians. We can pull a white paper out of a hat, and saw bounce rates in half. We can juggle blogs and e-Books, and make leads appear out of thin air, and one of our greatest tricks is turning one piece of content into three, or six,
Why creativity puts the magic in marketing leadership
In a recent survey by IBM, CEOs from around the world confirmed creative thinking as the number one asset needed to capitalise on complexity and competency within their organisation. But are we doing enough to generate the right ideas?
Why the Magic Quadrant No Longer Works for Martech
Should you still stick to the whims of a Magic Quadrant in choosing your martech platform or solution? CRM, ESP, MAP... there are dozens of rigid categories that industry analysts use to rate and rank marketing technology. But marketers don’t need acronyms; they need answers. It’s time for marketing categorization to evolve and provide the clarity marketers need. The labels have to change to fit the…
How a Magic Toilet Transformed Kohler's Digital Strategy
A charming video by a mommy blogger for Kohler's touchless toilet captivated parents -- and caused Kohler to reexamine its digital marketing strategy
7 times when 3 is the magic number for marketing
Three is a key number for small-business owners working to market their business, Stacy Karacostas writes. For example, when preparing for a speech, avoid information overload. "[C]hoose three points, tips or topics to delve into and save the rest for another time," she writes.
5 magic tricks for creating a referral-based business
What if you could build a referral-based business for less money and “wow” your sphere of influence all at the same time? Here are 5 steps do it.
Magic Valley businesses learn digital marketing tactics
You could be losing big bucks if your online marketing isn't up to snuff.
Magic in Marketing: 5 Lessons Marketers Can Learn from Harry Houdini
Harry Houdini was the ultimate magician, showman, and self-promoter. he built up a mystique and became a legend. What can marketers learn from him to keep their audiences coming back for more? Read on to find out.
9 Ways to unlock the magic when meeting a new prospect
People don't buy from people they don't like. Gaining the trust of a new prospect is the key to going to the next step in the sales process. These 9 steps will get you there quicker.
Can Your Salespeople Articulate Value Or Does it Sound Like Magic?
After nine years of working with companies on sales messaging, I have found the number one inhibitor to salespeople articulating value is they don’t create enough contrast between the ‘before’ and ‘after’ pictures of owning their product. And when salespeople fail to make the contrast feel
