If you want to increase customer loyalty, the Ben Franklin Effect is a counterintuitive but effective technique.
People remain committed to a brand they feel a connection to.
It’s a no-brainer that customer loyalty drives revenue. But what’s more, loyal customers save your company money, predict future sales, generate referrals, and become more valuable over time. Sta…
They’re rare. There are very few that exist in the marketing world. These are the marketing tactics that affect both traffic and conversions.<br>The two most important numbers in digital marketing are traffic and conversion rate. Multiply the first number by…Read More ›
Top salespeople use these simple rules to keep their customers buying from them--even in the face of steep competition.
Customer Relationships - By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how ...
Do you know how your customers feel about their experiences with your firm? Customers’ emotions can damage — or improve — customers’ perception of the overall experience and your firm’s ability to grow. Customers’ emotions affect whether you’ll lose or keep them, whether they will buy more or less from you, and whether they will …
Customer Relationships - To find out about the loyal customers vs. new ones, and three reasons why a loyalty program should be part of your business, check out the following infographic by FiveStars.
The platform may have changed, but the rules are still the same.
Email segmentation is an effective strategy to sustain customer loyalty. Build trust by sending a tailored message to specific audiences.
Millennials and Generation Z should be courted by businesses that want to grow their base.
Building loyalty takes lots of time and patience, but these tips could help streamline the process.
Are you losing sales you feel you deserve to win? Adapt this technique to increase sales: use specificity to build your credibility.
How can the B2B marketer start to increase customer loyalty through social media engagements?
An installer of fiberglass pools uses an unconventional marketing approach to save his company and start a new venture.
How to make your brand shine out of competitors during a recession? How can customer loyalty help survive a crisis? How to gain the target audience's trust? How to ensure your business resilience to the new normal? These and other entrepreneur's urgent questions are briefly answered below. Let's take a look at the five simple yet actionable practices proven by my marketing experience that can help your business increase customer loyalty during the downturn.
Lots of bloggers get discouraged when they first start out, because no matter how much they tweet, they just can’t seem to increase their traffic. If you’re in this situation, it’s time to start thinking outside the box. With so much content on the internet, you’ll need tactics much more creative than social media to …
Do you want to expand your online audience or maybe seek to reinvigorate an existing one? Consider these keys to gaining digital traction.
Instantly boost consumer trust with third-party awards, customer reviews and messages directly from your founder or CEO.
401+ examples, where to use them, and how to combine power words for more sales, signups, and conversions.