Post-Bulletin Company
Rochester, MN:
How to market your new business
If customers don't know what you're selling, they can't buy it.
Council Post: Outside Looking In: Why You Should Do A Marketing Audit
It's easy to throw on our rose-colored glasses and give an answer liberally sprinkled with personal bias.
What Businesses Need to Know about Pinterest
Pinterest is an online bulletin board where users upload or link to photos and videos of anything they find interesting. It's like pinning photos to a corkboard, only you're doing it online – and there are ways...
Selling Through a Third Party? How to Maintain Your Brand's Integrity, Post-Sale
The relationship between a brand and its third-party sellers is a vital one: Distributors, retailers, dealerships, and e-commerce platforms are the faces that greet consumers. They bridge the gap between creator and customer, and in that privileged role, they become the conduits for a brand’s values, features, and aesthetics. Because of the crucial position they …
Council Post: How To Create A Successful Digital Marketing Presence
By executing a multichannel marketing campaign, and by implementing SEO techniques, you can create a digital marketing presence for your product, service or brand that maximizes your ROI.
Council Post: Help Your Content Stand Out With These 14 Marketing Techniques
Creating content that highlights the real people and communities impacted by your organization is an effective way to engage with audiences.
To Post or Not to Post? Social Media for Small Business
Because most of the world now is online, smaller and growing companies have the unique opportunity to reach wider audiences through social media.
The Life of a Social Media Post—And How It Eventually Leads to a Sale
It can be hard to believe sometimes but every social media post has the potential to lead to a sale. Oftentimes it takes a few steps, and sometimes the conversion is almost immediate, but in...read more
Council Post: Three Big Trends That Define Modern Marketing
As marketers, it's important to stay on top of the latest trends so we can jump on opportunities as they arise.
Council Post: Four Effective Content Marketing Tips For Business Bloggers
There are specific tactics you can implement to make your content marketing strategy more effective.
Council Post: How To Get More Word-Of-Mouth Patient Referrals In A Digital World
While regarded as a traditional form of marketing, word-of-mouth is a powerful patient generation strategy that can bring in new customers at a low cost.
Council Post: How To Overcome Customer Objections Using Social Media
One of the golden rules of marketing is a potential customer will always find a reason to object.
When Is a Blog Post an Advertisement?
Since the BBB and FTC have issued guidance and new rules about truthfulness in advertising in the internet age, you might be wondering when a blog post is considered an advertisement. While blog posts can cover a wide range...
Why Post-Sale Service Matters to a B2B Salesperson's Success
The post-sales customer experience can result in the customer being even more satisfied than before or it can derail everything.
Council Post: How Brand Strategy Can Shape Your Corporate DNA
Brand positioning is an opportunity to help a client establish the foundation for corporate values that shape culture and long-term strategy. You might even say it’s an opportunity for your agency to help shape their corporate DNA.
How Email Campaigns Can Help Your Post-Purchase Marketing
A purchase experience isn’t over after a payment has been finally made: ensuring your customers can enjoy decent post-purchase support is equally important for your brand reputation. An occasional visitor who has got a satisfactory...read more
Council Post: 8 Common Reasons Why Marketing Campaigns Fail
There are a few common reasons that I see marketing campaigns fail when they don’t need to.
Council Post: 6 Marketing Tips For Improving Your Channel Performance
Minimizing conflict and optimizing the partner experience are efforts that require tenacity but can pay you back in spades.
Council Post: Globalization Guide: How To Expand Your Brand Abroad
Expanding into the global market can be challenging. Use these tips and advice on expanding your business reach, boosting your brand, and raising revenues.
Council Post: Why Empathy Should Be Driving Your Customer Interactions
Empathy at scale requires vision, commitment and content, and companies that do this well are elevating brand awareness, increasing customer loyalty and ultimately boosting the bottom line.
7 Easy Posts Ideas That Drive Social Media Engagement
You've gathered followers, you post content consistently - but something still seems to be missing... engagement! Sometimes ramping up social media interaction can be difficult, but fear not, as I bring you 7 post ideas that drive social media engagement for your brand or business! Let's get started.
