In essence, it’s important for brands to remain authentic to their brand values, and understand the human element when creating content.
New and fresh creative examples of advertising ideas to inspire you.
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
AT&T and competitive ads were tagged for everything from type of humor to storylines.
Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.
An advertising expert offers smart and easy-to-follow advice for crafting effective ad copy.
Native advertising goes by many names including: sponsored content, sponsored posts, paid posts, brand services, custom solutions, branded content and probably dozens of other titles.
While 65 percent of marketers regard digital video advertising as an “important” driver of offline sales, about half the 200 “senior brand managers” surveyed by Eyeview and Sequent Partners actually use some form of ROI to evaluate those efforts. “Digital video is at its inflection point of the adoption curve, moving from simply branding to a … Continue reading How Video Advertising Can Drive Store Traffic
With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium.
Some 90% of marketers and agencies in the US have tried native. But the number of committed users may not be growing.
Some commentators have openly worried that native advertising could mean the end of PR. It won't, this writer argues, but it will change it.
Take a look at seven of the most creative company profile examples to ensure you're able to create a company profile in 2019 that will attract and engage the right audience. Once you're done perusing these impressive examples, take a look at our template to get started designing your own.
This infographic examines the latest trends in advertising, including which audiences will be most receptive to certain ad methods.
Learn the basics of social media advertising to get campaigns up and running in no time.
The ultimate fix to your marketing block - 64 awesomely creative marketing ideas and inspirational concepts to supercharge your marketing strategy.
Today’s information-hungry consumer is not happy to be spoon-fed advertising or ‘hard-sell’ articles.
Social media’s potential impact for small businesses cannot be understated. But if you’ve been u...