The Financial Conduct Authority (FCA) has today launched a consultation which is intended to clarify its approach to the supervision of financial promotions in social media. From extensive conversations with industry over the past 18 months, the FCA is fully aware of the increase in firms’ use of digital media for customer communications and specifically for financial promotions. More particularly, firms are using, or wanting to use social media for their communications with customers. However, many firms perceive difficulties in complying with some…