Brand Central Station
Riverdale, IA:
Does Direct Mail Really Work for Millennials?
Millennials are the wave of the future. In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 trillion dollars–more than any other generation before them. This statistic makes it imperative for PR pros to deduce if some of the older, tried-and-true strategies appeal to the millennial generation. For instance, does direct mail work, or has digital marketing rendered it obsolete? As social media and search advertising have become integrated into our everyday…
How DIRECT Marketing and Mail Techniques…
I’m not writing about a commodity product, such as shaving cream or a canister of coffee, or a service, such as lawn cutting. Either one can be had in a short walk or a quick phone call. I’m writing about business-to-business or B2B companies who have a short or long lead time to make a sale. Either way, it pays you go DIRECTLY to the right people. Setting the stage. Imagine you are selling a specific product to Boeing for a new Air…
What is Direct Mail Marketing? Is Direct Mail Effective?
These days, the marketing world is largely digital. But when done right, direct mail marketing can be a huge benefit to your business and even make it stand out. We’ll go over what direct marketing is, why it isn’t dead, and the right ways to do it.
9 Genius Postcard Design Ideas You Can Steal for Your Next Campaign
Even if you’re not a regular reader of my blog, you probably know what should go on your postcards: •Your business name and contact information •Your product or service •Your call to action You know, the basics. But how can you make your prospect stop on your postcard as they’re sifting through that day’s mail and think: What’s this? I want to find out… And read it and TAKE ACTION? Here are 9 brilliant, attention-getting postcard design ideas that you are welcome to…
“Job Just Completed” Marketing Campaigns Target Clients’ Neighbors
What if every time you finished a job, everyone else in that client’s neighborhood got a personalized postcard that showed real images of the work you did, a...
Why use “direct mail basics”
and avoid “disruption” in your marketing activities. The name junk mail implied that the receiver of junk mail did not request it. However, companies kept on mailing junk infesting everyone’s mail box about a decade ago. The US postal service made a lot of money. The largest mail volume for first class mail, was in 2001, when 103,656 mail pieces (to the nearest million) were mailed. Direct Mail was affordable and some companies had a two-percent open rate of all mail pieces mailed…
13 Tips for Printed Marketing Campaigns Every Business Owner Should Know
In our everyday lives, we really on technology and the Internet for a variety of tasks. It seems as though we're always plugged into our mobile devices. Digital marketing has allowed businesses a new avenue to sell their products and services. Still, though, digital marketing shouldn't be considered the only way to reach your consumer base. As popular as social media and online advertising are, don't forget about print materials. They are still worth your investment - if you use them right. In…
How Direct Mail Is Winning in the Age of the Internet [Infographic]
Email and digital marketing abound, but old-school direct mail still works wonders, which is why businesses spend millions on physical mail. Check out the pros and cons of direct mail.
![How Direct Mail Is Winning in the Age of the Internet [Infographic]](https://thumbs.hubbiz.net/0x260/https:%2F%2Fhubbiz-thumbnails.s3.amazonaws.com%2F2017%2F06%2F12%2Fi%2Fhow-direct-mail-is-winning-in-the-age-of-the-internet-infographic-direct-mail.)
How Direct Marketing is Cost Effective
Direct mail is a media for direct marketing that is cost effective.
How to Design a Postcard: 10 Elements for an Effective Direct Mail Piece
We’ve tracked the results of more than 60,000 direct mail postcard campaigns and have come up with a list of elements that every effective postcard needs. Wa...
5 Effective Lumpy Mail Ideas for Direct Mail Campaigns
Meta: See why lumpy mail makes for winning direct mail campaigns! We have lumpy mail ideas including gifts that fit in an envelope. Check out our tips!
11 best direct mail pieces to inspire your next campaign
Not sure where to start with direct mail? Each of these 11 examples showcases a particular strategy you can use in your own direct mail marketing campaigns.
How to create an effective email marketing campaign
Email can be one of the most effective marketing tools, if you know how to wield it. Here are some tips for creating an email marketing campaign.
