25 Locals Recommend Them • Answered on Friday, June 17, 2016 Aside from an SEO Agency, I own a print company. I can tell you that Direct Marketing is a wonderful way to reach a new or existing audience and entice them to take action. Restaurants do very well with direct marketing if they are willing to do as your friend did and offer incentives. So coupons are a good way to get their attention. HOW you use the coupon or the message you send is just as important. For instance, think about this: if your average meal price is…