How to use targeted digital advertising to reach your demographic and increase business.
The art and science of being found online is no longer just optimizing your site for search engines or paying for it with Google Adwords. Social media and social networks combined with unique content with an integrated digital marketing approach are now vital to be discovered online. What are the implications for your digital marketing strategy on a social web?
Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced marketing breakfast.
Using Google Analytics is one of the best ways to get to know your digital audience. Here's how to utilize it best.
In order for your business to keep growing in the digital marketplace, you've got to develop a marketing strategy that keeps up with the technology.
Small business owners know digital marketing is no longer secondary to traditional print marketing a
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
All types of marketing have the same function: to garner attention.
The recent rise of B2B social selling puts CIOs in a powerful position to help integrate critical digital marketing processes with key business systems such CRM and ERP.
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
How Kimberly-Clark and Rubbermaid boost commerce with product content.
Marketing Strategy - US-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
Today’s marketer at a bank or credit union has a tough job. Competing priorities and objectives are typically the norm, with limited budget, resources, and time making growth a challenge. At the end of the day, the tasks garnering the bulk of attention are intended to improve the position of the organization to assist retention …
Questions you should be asking to your digital marketing clients before you start working with them.
Here are 7 easy but essential steps distributors can take to lay the cornerstone of your digital success.
Find digital marketing blog posts and articles, full of ideas for acquisition strategy, customer insight, global marketing, visibility and more at iCrossing.
Learn why TV remains a key movie marketing channel and how digital advertising is becoming a critical frontline for movie marketers. Download the full report from Neustar.
Advertising is not going to go away, but to grow, publishers need to rely on additional revenue streams.
An effective digital marketing strategy can build your customer base, deliver sales leads, drive sales, exponentially increasing revenue…
In a digital world, the print ad is often dismissed as an old-fashioned medium.