Carnegie Foundation for the Advancement of Teaching
Stanford, CA:
Data & Measurement and Equity of Voice
Data is undeniably a powerful tool for understanding the disparities in our systems; the voices that are heard by the system speaks to what kind
Why Big Data and analytics should be part of all private equity deals
The more information, the better. [sponsor content]
Meta shares how it detects silent data corruptions in its data centres
After three years of testing, Meta has found its preferred approach for detecting silent data corruptions.
NetAppVoice: How Durable Is Your Data? For Safety, Consider Object Storage
Companies increasingly rely on massive data troves to make decisions and interact with customers, and when the data is good, results can be amazing. But what if it gets corrupted or lost? Bad data costs US businesses hundreds of billions of dollars annually...
How Etsy Optimized Data Center Infrastructure for Efficiency
Etsy's approach to collaboration are key to efficiency just as much as tuning different pieces of its data center.
How “Little Data” Gives SMBs More Actionable Customer Insight
Sick of hearing about Big Data? Many integrated marketers are. That’s because mining Big Data calls for Big Dollar platforms and special expertise today’s smaller firms often can’t afford. But does that mean little guys are doomed to be the data have-nots? Some experts say no. Leveraging Little Data As we’ve been reporting, small and …
Do You Know What XBRL Is? A Majority of Survey Respondents Do Not Know
Survey finds that companies are not using structured data, such as XBRL, in their financial reporting except when they have to for reporting to regulators.
Preventing a Data Breach
Virtually all businesses collect and store personal information about customers, employees, and others. Data breaches are on the rise, and it's not just a pr...
Measurement Must Address Vanity Metrics, Data Access
Advancing evaluation methods requires harnessing the power of data across disciplines, agency networks and the client-side enterprise.
Why data and measurement are key to a circular economy transition
Measuring circular economy performance requires data on areas of a business that haven’t traditionally been measured.
The New Rules of Measurement: Using Data to Tell a Story
The overarching theme among measurement experts alludes to the fact that It’s no longer enough to know how to read a data platform.
AI, Data Integration, Smart Tools: Eight PR Pros Eye Measurement's Future
CCOs increasingly are looking to measurement to help them have a different, broader, and more strategic conversation with and contribution to their peers in the C-suite.
How will the new Google Analytics change how marketers approach measurement?
What does Google Analytics 4 have to offer marketers, and how will it change the way we approach measurement and attribution?
Why CX Leaders Need to Step Up to the Data Imperative
CX leaders are stewards of the customer voice throughout the organization: from ensuring it's accurately captured to representing it in company strategy.
Learning to Swim in a Sea of Data: PR and Comms Measurement
Stop drowning! Join Cision to learn how to swim through a sea of data.
Beginners guide: Data types and their measurement scale
Data have an important story to tell. They rely on you to give them a voice.
Measurement Matters: 3 Data Analytics Lessons to Remember
Regardless of your profession, why should data analytics inform your business decisions? A marketing specialist shares 3 real-world analytics lessons.
Measurement Protocol 101: Improve Your Google Analytics Data
Google Analytics and Google Tag Manager have limitations. Often, these limitations are outside your control (e.g., technical aspects of a…
Pitting Big Data Versus NPS Isn’t The Way To Success In CX Measurement
You might have seen a recent blog by Tony Cosentino on how “Big Data Analytics Will Displace Net Promoter Score (NPS) for Measuring Customer Experience” because “NPS is prone to error, lacks a causal link with financial metrics, and lacks actionable data.” And while Mr. Cosentino’s blog highlights a critical issue in CX measurement, it …
Outside Voices: Agencies Need to Step Up Data Capabilities
Data—and how effectively it is put to work for a brand—has become more important to today’s chief marketing officer than any other tool, strategy, approach, or channel that agencies can offer.
What's The Story With Big Data?
As corporate data literacy increases, data storytellers will morph into data monetizers.
