Every day there is more and more noise distracting your potential customers from your brand. There is always someone out there who does something similar to you. How do you make your brand stand out from the crowd? In this class, we will go over how to create a message that speaks directly to your target market, how...
Have you created a core marketing message to use throughout all of your marketing efforts? Not a catchy slogan or play on words using the...
Nearly three-quarters (73%) of US female internet users say they at least sometimes receive marketing messages directed specifically to women. But 74% of respondents said they prefer messages that are gender neutral.
Are your marketing messages viewed on screen, on paper or both? Wherever they're seen, the No. 1 goal of your writer-designer team should be to snag the scanner's s attention
How to create a marketing message? That's easy! Take my free course. I'll walk you through my process for creating messages that compel visitors to buy.
Brand dilution can cripple your sales and marketing efforts and irreparably harm your company. The key to stopping dilution is building consistent messages
Don’t let your startup’s message get lost in translation.
A straightforward guide to creating an effective marketing message for your brand.
Sometimes marketing can feel like you’re flogging a dead horse. No matter that your ideas are funky and creative, your…
And how to shine like a spotlight for your customers
Most of the big brands out there spend millions of dollars to develop their marketing messages, usually with the help……
Whether it’s your homepage copy, your Facebook ads, or the CTA in your latest ebook, anytime you communicate with people…
I was out walking my dog this morning and I met up with another dog owner. We started chatting about…
If you’ve ever worked at an agency, you know the value of client education. Results aren’t persuasive if reports seem……
How do you make your marketing message something that people will remember? You have to make it sticky. In their…
A marketing strategy is incomplete without effective messaging. Use this guide to create a unique marketing message that helps you communicate with your ideal customers, and discover high-quality examples from businesses you may be familiar with.
I recently had an interesting call with a potential client where we went back and forth getting to know each…
Is your brand sending the right message? Our guide to marketing messaging provides both tips and examples that can help you decide on yours.
Customer Behavior - How do consumers feel about seeing emojis in marketing messages? Do their feelings toward emojis change depending on the type of message in which the emojis are included?