Too often we position information management as an "all or nothing" scenario, but what is the real value of managing your information as an asset?
Customer service is difficult, expensive and unpredictable. But it's a mistake to assume that any particular example is automatically either good or bad. A company might spend almost nothing on customer service but still succeed in reaching its goals. Customer...
What Are You Trying To Do? Your brand can either be maintained in a proactive way which encourages forward growth, tread water, or be utterly ineffective...
No one needs time to make a better decision. They need more information. Attempting to push your prospect into buying screams self-orientation...
In-plant managers often talk about the challenge of outsourcing print orders. Overcoming these challenges is key to any in-plant’s success and can turn it from a cost center into a profit center. Read more >
The companies I work with lead with their higher price, and they have no fear. Others are afraid of their price, and try to keep from discussing it until...
A personalized, engaging customer experience is critical for the success of any marketing initiative in the modern landscape. Big Data and analytics enable marketers to formulate these enriched experiences for more effective lead generation, nurturing, and eventually conversion as prospects reach the end of the buyer’s journey. Creating amazing customer experiences is at the top...
Business blogging and content marketing are great ways to generate traffic from interested users. So it's time to decide, should your company have a blog?
Key Steps for Procurement to Achieve Higher On-time Payments
One stakeholder needs better results now. Those better results will require changes that endanger other, equally important goals and initiatives. Both of the stakeholders are right to want what they want, and neither is being unreasonable or short-sighted. A single stakeholder has a relationship with a supplier. Even though this supplier doesn’t do the work …
When you do something over and over again, it’s easy to believe that your experience means you are doing quality work. As helpful as time and your experience are, there is more to doing quality work. The professionals in any endeavor always approach things in a way that is far different from the amateurs. Your …
Productivity is a measurement of the progress you are making on important outcomes, not how many items you're checking off your To-Do list.
Churn continues to be a hot topic for all mobile service providers, regardless of their size or location. It’s easy to understand why, because customer churn could result in millions of lost revenues.
The difference in results isn’t the real difference. The real difference is found somewhere else, the last place you’ll look. Maybe the one place you don’t want to look. You won’t find the difference “out there,” no matter how long you search and no matter how well. Time spent searching “out there” is time spent …
Is the conversation that you want to have with your dream client around something vital? Is it something so important, so necessary that it should command their attention? Not Product In some rare cases, your product may rise to the level of being vital, demanding your dream client’s time, attention, and resources. This may be …
Christine Alexander on strategically writing on topics beneficial to your audience, while driving search and social traffic to your website. Win/Win.
The problem with choosing to compete on price is that it eliminates the ability to compete on anything else. You Can’t Be Best and Cheapest
When people are confused, unengaged or dubious, it's probably because you haven't answered a very simple question to their satisfaction. The answer doesn't have to be direct (quid pro quo doesn't scale very well) but it must be clear enough...
Blogs are considered a good PR strategy -- but that doesn't mean B2B business should have one. Here are some reasons you might not want to start that blog.
Who of you is actually using your hobby or passions as a job? How many of you wish to get paid for what you love to do? Not everyone has this chance to do it, and this is why I created my blog to educate for free to start your own online business and build a healthy and long-term passive income stream. I am teaching to open people’s eyes and minds. I teach to see a whole rainbow, not only black and white…