Genalytics
Andover, MA:
Auto Advertising with Big Data
Auto advertisers need to know 3 things: prospects are in the market, fit the profile of a buyer, and can afford a car. How would you know? Big data.
How Big Data and Behavior Prediction are Shaping Automotive Dealerships
In this special guest feature, Johannes Gnauck, CEO and Co-Founder of automotiveMastermind, discusses how big data and behavior prediction are shaping automotive dealerships. Through the use of big data and behavioral analytics, it's possible to precisely target who is ready to buy and create personalized, micro-marketing campaigns designed to increase the probability of completing a sale.
10 Terms You Need To Know To Get A Job In The Auto Industry
If you fancy working for a car manufacturer or simply want to understand a bit more about the business side of cars, make sure your knowledge of these industry terms is on point!
10 things car dealers won’t tell you
Car sales are on the rise, but dealing with auto dealers still gives many consumers that sinking feeling.
Is the Transportation Department doing enough about auto cybersecurity?
GAO says the National Highway Traffic Safety Administration should determine how it would respond to a cyberattack on a high-tech car if it happened on the road.
How One Woman Is Changing the Auto Repair Industry
More than half of all drivers in the United States are women, and more than half of auto repair shop […]
Auto manufacturers are asleep at the wheel when it comes to security
And rising car thefts suggest the criminals are taking advantage
Auto Dealers Should Do These Five Transformative Things
Frank Ferrara offers new-age advice during a presentation entitled “The Dealership as the Neighborhood Mobility Center.”
Why drivers don't want the latest auto technologies
Drivers might be willing to use some auto technology if it was more intuitive.
5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth
Direct mail and coupons are expensive and don't work. Here's some marketing ideas for auto repair shops to increase word of mouth referrals.
Marketing Ideas For Your Auto Repair Shop
Marketing Ideas For Your Auto Repair Shop like SEO, reputation marketing, web design, social media, Google Maps, video marketing getting 5 star reviews.
New guidelines deem auto sales essential business
Honolulu’s auto dealerships, which have been selling and leasing vehicles online, may be able<br>to get customers back into their showrooms in the future.
Emerging Trends Drive Auto Industry to Shift Gears
While vehicle sales continue to grow, auto industry is navigating a rapidly changing landscape in order to ensure a bright future.
How the Auto Industry Is Driving Itself Into the Future
Auto industry leaders talk autonomous vehicles, subscription models for cars, and more.
Why Auto Recalls Are at Record Highs, and What That Means for Consumers
Automakers have been recalling vehicles at a pace race-car drivers would envy for everything from potentially exploding airbags to stalling engines. What's going wrong, and how worried should consumers be?
Money for a Car: A Guide to Auto Financing
Nobody wants to be the dumb buyer in a car buying deal. You have to be smart or you end up losing more money than you bought to. It is a
10 Tips for Online Auto Dealer Marketing
Online marketing is an essential part of your automotive marketing, and the online world is constantly changing. You need to stay up to date, and connect w
How to Sell My Car Using an Auto Broker
If you have a car to sell, you could try to sell it yourself. But that means spending money on advertisements and classified ads and letting strangers onto your property to see..…
Guide to Choosing Your Auto Parts
One of them most successful industries nowadays is the automobile manufacturing industry. In line with this, there are many parts that are b...
Dummies' guide to auto service success
Increase your automotive service labor rate and justify it by wowing the customer with value, fairness, convenience and honesty,
Online F&I Benefits Both Auto Dealers and Consumers
Four ways car dealers can incorporate F&I into their digital storefront.
