Sheridan Books Inc
Chelsea, MI:
The Advantages of Advertising in Print Media
(Magazine Ad) One of the basic axioms of book marketing is that it takes multiple impressions on target buyers to induce them to make a purchase. The more varied these touchpoints, the greater the impression and motivation to favorable action.
11 digital platforms and tips to improve your advertising strategy
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more pers...
How to Navigate the Social Media Advertising Solar System [Infographic]
As organic reach on social media tanks, marketers are turning to advertising on social platforms. But how should you allocate your ad spend? See how marketers are advertising on social media.
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Advertising Ideas and Examples to Inspire You
New and fresh creative examples of advertising ideas to inspire you.
5 Surprising Social Media Strategies That Worked
Here are surprising social media strategies that helped businesses stand out on social media—while remaining genuine, polite, and witty.
The Definitive Guide to Digital Advertising
Everything you need know about ad tech platforms, ads types, tracking, and dynamic ad content to create an effective digital advertising strategy.
This Infographic Explains What Native Advertising Is
Native advertising is hot right now even if nobody knows exactly what it is. One ad firm has attempted to solve that problem with this infographic.
How Indie Authors Can Sell Their Print Books at Local Bookstores
In this blog post for Digital Book World, Beth Bacon gives indie authors 8 tips on how to get their print books into local bookstores.
Why Print Media is Still Relevant
What's the first thing that pops into your mind when you think "print media?" Prehistoric? Expensive? Useless? (Ouch, you don't need to b...
6 essential steps for creating a social media strategy
6 essential steps for creating a social media strategy guide
Does Social Media Help SEO? [Final Answer]
Studies and data indicate social media can help your site rank better, but Google says social media isn't a ranking factor. What's the truth? Find out here.
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How (and Why) to Take Advantage of Being First on New Social-Media Platforms
Building your presence on new networks is an investment of time and energy that can pay off, if the network succeeds.
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
Learn the basics of social media advertising to get campaigns up and running in no time.
7 Tips to Stay on Top of Social Media Customer Service
Social is no longer a secondary component to your business, and learning how to properly deliver social media customer service is essential to success.
The 5 Keys to Building a Social-Media Strategy for Your Personal Brand
Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.
Are Marketers Skeptical of Native Advertising?
Some 90% of marketers and agencies in the US have tried native. But the number of committed users may not be growing.
7 Social Media Power Techniques that Build Your Brand and Business
To be successful today, you need the attitude that social media is not something you do. It's a lifestyle.
How Employee Advocacy on Social Media Helps Gain Customers
Your employees are the voice of your company and biggest advocates. Use them!
7 Tips for Running a Successful Social Media Marketing Campaign
Learn actionable tips for planning and executing a successful social media marketing campaign or contest to grow awareness and engagement, and inspire action.
