A number of brands have tapped into the growing trend of disguising fake movie trailers as ad campaigns.
Let's take a look data from Google Trends to find out if running an ad during the Super Bowl is worth it. And the answer is...well, it depends.
Social listening takes the guess work out of messaging, so you're able to create content that resonates with your supporters, customers, etc. Read these 3 core ideas to help you ride the Super Bowl wave so you aren't dunking in the dark.
Social media doesn't address the challenge of breakthrough. That's why, for marketers struggling to get attention, the Super Bowl is more valuable than ever.
Brands should only invest in a Super Bowl spot if it's necessary for them to engage with a huge, diverse audience and if they have something new to say or sell, writes Paul Legutko. Other factors to consider are cost and risk, he writes.
We're surprised to see so few brands taking advantage of the immersive possibilities of a full digital content experience.
Brands have begun building momentum around their Super Bowl ad campaigns. So what are the keys to being successful in a pre-launch and throughout the Super Bowl
You spent the money. Your ad campaign is a lock; an untouchable winner. Pop the champagne corks now. But wait! Are you sure your web site can handle the traffic Super Bowl 50 will generate? With the potential for over 191 million viewers reacting to your ad, generating a possible 1000% increase in page views and billions of dollars at stake, even a successful Super Bowl ad campaign can still be thrown out of bounds by a less-than-immaculate web reception.
You don’t need a Super Bowl commercial to win the internet and advertisers continue to get creative. Rather than judging the best ad, let’s look at who created the most impact online.
Before you get too excited and invite everyone you know to watch the Super Bowl at your place, there are a few things that you need to keep in mind.
Think about the last time you searched for a restaurant review before heading to dinner. Have you ever stood in a store aisle, with your phone in hand, traversing the web to see how other people are…
Are men into women who are into sports? As long as you’re not trying to get with them at a Super Bowl party, then yes. Or so a recent survey would suggest. It’s
How far would you be willing to go for a Super Bowl?
Super Bowl party ideas are a dime a dozen. But, with a little creativity you can liven up the big game for even the non football lover in your life.
With expensive keywords, long sales cycles, and advertising regulations, higher education marketers face many challenges. Check out seven tactics every higher education marketer should be using to succeed with PPC.
Having your friends over to watch the Super Bowl? Serve homemade versions of classic party foods like pigs in a blanket and mozzarella sticks, and you’ll satisfy your game-day cravings while sticking to your budget. Here are some of our favorite party-food recipes.
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