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The 12 Most Common Direct Mail Mistakes... And How To Avoid Them By Robert W. Bly
Mistake No. 1: Ignoring the most important factor in direct mail success. Do you know what the most important part of your direct mail campaign is? It’s not the copy. It’s not the artwork. It’s not even the format or when you mail. It is the mailing list. A great mailing package, with superior copy and scintillating design, might pull double the response of a poorly conceived mailing. But the best list can pull a response 10 times more than the worst list for the identical mailing piece. The most common direct-mail mistake is not spending enough time and effort…
What is Direct Mail Marketing? Is Direct Mail Effective?
These days, the marketing world is largely digital. But when done right, direct mail marketing can be a huge benefit to your business and even make it stand out. We’ll go over what direct marketing is, why it isn’t dead, and the right ways to do it.
5 Direct Mail Marketing Mistakes Marketers Should Avoid
Want to leverage direct mail marketing for your business? Here are some common mistakes you should avoid when planning your direct mail campaigns.
Why use “direct mail basics”
and avoid “disruption” in your marketing activities. The name junk mail implied that the receiver of junk mail did not request it. However, companies kept on mailing junk infesting everyone’s mail box about a decade ago. The US postal service made a lot of money. The largest mail volume for first class mail, was in 2001, when 103,656 mail pieces (to the nearest million) were mailed. Direct Mail was affordable and some companies had a two-percent open rate of all mail pieces mailed…
10 Direct Mail Marketing Mistakes to Avoid
Before you send out your next marketing campaign be sure NOT to make these mistakes.
How Direct Mail Is Winning in the Age of the Internet [Infographic]
Email and digital marketing abound, but old-school direct mail still works wonders, which is why businesses spend millions on physical mail. Check out the pros and cons of direct mail.
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How Direct Mail can Help Charities Raise Awareness and Assist Fundraising
Charity Direct Mail, find out how Direct Mail can help charities raise awareness and assist and why Direct Mail still has a place in todays market
How to Design a Postcard: 10 Elements for an Effective Direct Mail Piece
We’ve tracked the results of more than 60,000 direct mail postcard campaigns and have come up with a list of elements that every effective postcard needs. Wa...
11 best direct mail pieces to inspire your next campaign
Not sure where to start with direct mail? Each of these 11 examples showcases a particular strategy you can use in your own direct mail marketing campaigns.
Why Direct Marketers Should Be Preparing to Add Informed Delivery to Their Marketing Strategy
The United States Postal Service (USPS) continues to invest in digital technology to improve their ability to provide enhanced services to both senders and receivers of mail. One of their latest fruits of that investment is a new service they …
How Direct Marketing is Cost Effective
Direct mail is a media for direct marketing that is cost effective.
10 Tips for A Successful Direct Mail Campaign
It might be easy to think that direct mail is out of date, but that rumor is more or less a product of the “paperless office” fad that’s already cooling.
5 Effective Lumpy Mail Ideas for Direct Mail Campaigns
Meta: See why lumpy mail makes for winning direct mail campaigns! We have lumpy mail ideas including gifts that fit in an envelope. Check out our tips!
