RP3 may be based in D.C., but CMO Claudia Kaplan says that doesn't mean they want to dirty their hands or alienate their employees with political advertising.
The keys to being a successful UX designer in an ad agency environment are creativity and flexibilityArticle No :1425 | April 14, 2015 | by Ellen van den BergAt tech companies like Twitter and Yahoo, the experience designer sits in with the CEO to talk about the user experience. In full-service digital agencies, cross-disciplinary teams work on projects from kick-off to delivery. Both types…
When trying to decide on a theme for our fall advertising campaign, we wanted to do something different. We wanted to communicate a message that gave value to our prospective
Robots can write news stories, work in hotels, and even run a McDonald's in Phoenix. But would you trust them to manage all of your digital advertising?
All the concerns we have about the influence of advertising? Science fiction author Frederick Pohl addressed those decades ago.
Advertising would make a lousy parent, with its focus on consumerism and debt.
From Ronald McDonald to Tony the Tiger, brand characters have been a cornerstone of advertising since its inception. But do they still have a role to play in the digital era?
As the relationship between gambling and advertising, particularly in football, faces growing scrutiny, we talk to ad industry figures about regulations.
Fossil fuel companies use advertising and sponsorships to promote false solutions, misrepresent themselves as environmentally friendly companies and gain political access to benefit their perilous business models. Sign now to ask the European Commission to create a new law!
Old advertising: it makes you wonder how we ever got beyond those days of black and white ads and simple artwork. Here's our first in a series of vintage ads that will take you through HVACR's history.