The tactile nature of direct mail is a huge asset when used correctly. So, to get the most out of our direct mail we should add texture to quickly engage prospects and customers.
With ever increasing attention being paid to the environment, your direct mail needs to reassure people that you care about the environment too. There are many options now to convey your commitment to the environment in your direct mail besides asking people to recycle.
Two new sustainable direct mail products from IWCO Direct are a win for clients, a win for our company, and a win for the environment.
You may receive multiple mailings from the Census Bureau in March and April this year.
Who said direct mail was boring? Click to find out more.
Successful direct mail doesn’t depend on fancy, four-color design or “creative” copy. Here are 12 of the most common mistakes made in direct mail and how you can avoid them.
The digital age is upon us. No more are the days that you drive through a neighborhood to see children playing outside. Instead, everyone is inside playing video games, posting, connecting, tweeti…
Direct mail marketing, if done correctly, can be an effective means of forging strong customer relations and brand awareness. If done incorrectly, then your mail will be considered “junk mail” and end up in the trash. In truth, your well-composed, articulate piece of direct mail might end up in the trash anyway — that’s a …
The Most Dynamic Direct Mail Format You’ve Ever Seen. Direct Mail with Video...Here’s A New Marketing Idea That Really Needs Watching.
we have five techniques to help you attract new clients when using direct mail.