John Yuhanick Associates

How Advertising Affects Consumer Behavior

Most consumers don't go out of their way to find ads (unless they’re remarkably memorable and worth sharing). The marketing and creative department work together to formulate ads that appeal to an audience’s curiosity. A good ad will increase sales and brand awareness. For consumers, advertisements are not what consumers need; however, an ad is a great way for consumers to find out about the products…

What's a blockchain? And how could it change marketing & advertising?

With promises of smart contracts, global and secure payment systems, token-based communities and transparent record keeping, blockchains are hot.

A blind professor’s tips for better advertising

The diversity argument should stretch beyond gender says Dr Sam Taraporevala

Judge: IDOC staff must be trained on transgender issues

SPRINGFIELD — A federal judge has ordered state corrections officers to undergo training on transgender issues, stemming from a lawsuit filed by an inmate who wants to be transferred to

How to KRUSH Your Creative Block

Feel like you've run out of ideas? Can't get out of that creative rut? Krush Digital Advertising Agency shares tips for "krushing" that creative block!

DB elevates Harrish M Bhatia as president of print media

28 Super Cute Ways to Curl Your Bob

Just because you’ve chopped your locks doesn’t mean you have to ditch your curling irons! Bobs look extra cute with some wave, bounce, or ringlets, and you’re sure to fall in love with one of these delightful curly Bob hairstyles. Whether you’re currently rocking short hair or are looking to change up your current style[Read the Rest]

What is Disruptive Advertising?

Too often, disruptive advertising is executed as a one-off, a chance to temporarily grab the target’s attention and collect hits on social media.

Motion Plus Design: “What is Motion Design?”

I’m pretty sure my mom still doesn’t know exactly what I do. Mom, if you’re reading this, please watch the video above (French version here). It gives a nice overview of motion de…

Why brands love stop-motion Vines

Stop-motion Vines are all the rage among brands. But do they really help these companies stand out?