4th of July Sales Event!

How to Attract and Engage Millennial Attendees for Your Event

Attracting different types of attendees can play a large role in the continued success of your events. Learn how to attract and engage millennial attendees.

How to Create the WOW Factor in Event Customer Service

How do you create the WOW factor in event customer service? Ensure you keep your guests happy, loyal and most importantly coming back to your events!

Going to an Industry Event? 5 Ways to Network Better

Attending industry events is a great way to build your professional network. Here are a few good strategies to make the most of your time.

Fresh Ideas For Virtual Events In An Age Of Personalization

Marketers are searching for new ways to capitalize on one of their biggest and most important investments—their events.

5 Essential Tips for Taking Your Events Online

You may be a virtual meeting beginner, but don’t underestimate the value of your experience and processes developed for in-person events.

5 Signs and Symptoms You Need a Banquet Hall for Your Event

More and more people are opting for "cozy events" rather than full-on receptions. Having your wedding/birthday party/quinceanera or any other big event in your backyard close to home does sound more personable and less institutional than renting a banquet hall or rental space.

4 Tips for Planning and Hosting a Successful Roundtable

When I first started out organising conferences they weren’t the most sophisticated events. One person standing in front of a big screen. They would have a Powerpoint deck projected on the screen and we’d work through a dozen speakers a day. As we’ve matured and our audience has changed we’ve tried out a variety of …

5 tips for creating irresistible events in the experiential marketing era

In the experiential marketing age, event attendees expect action. Use these tips to create a dynamic experience your customers (and sales team) will love.

How to Advertise a Party or Special Event

Selling your event is not an easy task. There is, therefore, no one-size-fits-all strategy to promote your events. All communication channels and advertising strategies should consequently be channeled towards improving the likelihood of people attending an event.

How to Increase Engagement at Events [Infographic]

From our latest book, Engaging Events, an easy to read infographic summing up the main ingredients of attendee engagement. What are the requirements to successfully implement an engagement program at your event?

You Cannot be Serious! Why Events are the Perfect Adult Playground

There are certain types of events such as sports, music festivals and comedy shows which are designed for people to come together and play. However, there are other types of events, such as conferences and trade shows, that we don’t usually think of as play. In this article, we look at the bigger picture of …

Social Media: What is the Science Behind Online Engagement at an Event?

As part of our Science of Events series, find out all about social media engagement at an event, and how you can use this to your advantage.

How Tech Transformed Events [Infographic]

Have you wondered just how much technology has helped the events industry? It can be hard to remember just how frustrating some situations were!

The Worst Advice We've Ever Heard About College Events

With college events, it can actually be detrimental to stick to a schedule, have 24/7 updates and use social media to gauge the interest of events.

Special Report: Guide to Event Technology

Good event technology helps make events smoother, more efficient and more useful. Events and technology these days already go hand in hand.

Ten tips to help event profs reduce the stress

Tips, advice and support to help event profs reduce the stress and create fantastic corporate events. Including choosing the right event management partner.

How to Save for Special Events Like a Member of Beyoncé’s Beyhive

7 Reasons Why Nobody Wants To Talk To You At Networking Events

Yay networking! If you’re having a hard time holding a conversation with someone at networking events, one of these things could be the root of the problem.

What To Do When Some Players Socially Exclude Others

Create opportunities for inclusive events so your players get to know each other better.