Results for Sports Marketing

Sports Marketing jobs are one of the highest sought after positions in the sports industry, but what does it really mean and what can you expect?

Spend the day behind the scenes with Oregon IMG Sports Marketing, the team responsible for helping our biggest supporters get involved.

ESM specializes in maximizing our client’s marketing through endorsements, appearances, licensing, and media. With a client to staff ratio of 2:1, we are able to proactively reach out to companies that align with their brand and image while providing unparalleled personal attention to each of our athletes. We strive to build partnerships for our clients with companies that last long after their playing career is finished…

There is a talented young basketball player named Lonzo Ball and his father, LaVar, is attempting to cash in on this gift with a line of shoes called Big Baller. It’s not uncommon for parents to be…

Sports fans are so much more than traditional consumers. Marketing to them requires a very different mindset from marketing to a typical consumer

College athletes just got a crack at some of the money that typically flows to their professional counterparts. The NCAA ruled Tuesday to allow student athletes to accept revenues from the licensin…

Hi everyone, I was browsing Slideshare the other day looking for sports marketing content, and came across this great deck from Tomas Janca. Great view and examples of the potential new trends for …

Cracking the code to foster deeper engagement with fans

From Air Jordan to Madden Football to Foreman Grills, a look at the most memorable partnerships

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Looking for college sports marketing examples to inspire you? Check out what the WCHA is doing to promote the league.

An interesting look at the way certainly on Instagram are changing the way we, the viewers, see sports marketing.

Bruno Event Team is a nationwide leader in sports event management serving golf, Motorsports, collegiate sports and other major sporting events. :

Social Media has altered the relationship between teams and their fans. Smart brands are making it a part of their overall marketing strategy, learn how

JD Sports' marketing services director Tim Orrell has left the retailer to join shopper marketing agency FPP as UK director.

By Lance Fraenkel, Vice President, Head of Data Products, YouGov Sport
If you haven’t used data insight to inform your sports sponsorship or marketing recently, or if you’ve been simply been going through the motions for awhile, you might be surprised at some of the changes that have taken place while you weren't looking
Here’s a quick guide to data insight trends that have emerged in recent years.
1. More than squeaky wheels. The best modern insight now tends to deal with much…

Sports marketing careers are competitive, if you want to stand out from the crowd we have a suggestion that can make all the difference

Arnold Palmer is still the King of Sports Marketing. The 84-year old golf legend will be the subject of a three-night Golf Channel biography from April 13-15.

No one does personalized engagement better than sports teams. Consider what these four engagement strategies can do for your marketing.

SOUTH GLENS FALLS -- If the seats of the Glens Falls Civic Center are filled this Sunday for the next-to-last Adirondack Phantoms home game, students in South Glens Falls High