By Lance Fraenkel, Vice President, Head of Data Products, YouGov Sport
If you haven’t used data insight to inform your sports sponsorship or marketing recently, or if you’ve been simply been going through the motions for awhile, you might be surprised at some of the changes that have taken place while you weren't looking
Here’s a quick guide to data insight trends that have emerged in recent years.
1. More than squeaky wheels. The best modern insight now tends to deal with much…