3. Decision Stage
Understanding the journey that your buyer goes through will help you create content in the right context
Hubspot’s equation for inbound marketing looks like this
Inbound Marketing = Right Content + Right Context
– Content is comprised of blogs, photos, videos, e-books, guides, whitepapers, podcasts, infographics, images, etc.
– Context is based on the specific person(s) the content is created for and what…