Results for Retail Advertising

Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping sprees this year? On the one hand, US... Continue reading »

McKlveen dishes on the current retail environment, and how marketers are finally actioning omnichannel in 2017.

Retail advertisers are hoping to reach customers at the right time with the right product, at the very point when they’re deciding: to buy or not to buy?

Amazon.com Inc.’s sales and earnings in the busy holiday quarter beat analysts’ estimates, showing the world’s biggest web retailer can maintain rapid growth while improving profitability and fending off online competition from rivals such as Walmart Inc.

Signs and banners can be effective for retail advertising. Read these tips to help you get maximum ROI from your banner and sign investment.

This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail advertising.

Did you know that 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication? How about that direct mail has a 43% share of total local retail advertising? Print is powerful because it has become the new “nontraditional marketing.” Customers see print materials as an enjoyable break …

Facebook's retargeting offerings, such as Custom Audiences and mobile app ads, have given a huge boost to the gaming and retail advertising sectors. Through retargeting, game developers have been able [...]

Both scenes are incredibly dynamic and amazing locations to launch your next startup but they each have their own characteristics. Here are some of them
Funding: Silicon Valley still gets the largest share of VC funding but in recent years, NYC solidified its solid #2 spot. More and more funds get created in NY with the goal of serving NY companies.
Culture and People: Silicon Valley has a remarkable pool of technical talent that has been built over many decades with both academic…

While large markets like Europe and North America are showing declines in newspaper circulation and revenue, Latin America’s newspapers are growing
In 2013 Latin American newspapers grew by 2.56% in circulation, according to a study from the World Association of Newspapers and News Publishers (WAN-IFRA). In comparison, in 2013 newspaper circulation went down by 5.29% in North America, by nearly 10% in Australia and by 5%…

Hardware Advertising for the Retailer: A Concise Treatise on the Principles ...
By Burt Jay Paris

Earlier this year we released The State of Digital Advertising Report 2019the result of our annual s...

Amazon.com has now entered into the online ad business with a vengeance and become among the largest players in this industry, and it has done so in a remarkably short time.

Mobile ads that utilize GPS targeting allows for increased relevancy, with customers more likely to click a mobile ad applicable to their location.

Online retailers like Amazon see profit potential in monetizing their online data via ad sales. But it's not cheap to do, and outsourcing is a good option.

Did you know that hashtags have been around since the 90’s?

Greenberg Traurig's Rick Shackelford and Colin Fraser wrote the article, "9th Circ. Price Advertising Decision Threatens Retailers."

I've had several advertisers tell me that an advertising schedule keeps them productive! There’s plenty of evidence that adding constraints, including a deadline, can make you more creative! This phenomenon is well-documented and is known as Parkinson’s Law. Sign up to advertise in Needlework Retailer! Save 25% on our 6X...