Identity design is like a poem, just as you must exercise restraint and do no tell the reader what it is that they want, you mustn’t knock your audience over the head. And like a poem, it should invite them in, and do only what it must to preserve their curiosity and interest. When you... Continue Reading→
Stop building complicated attribution models. Learn how conversion lift tests can help you measure your digital advertising performance.
Selling is difficult. We have to find opportunities for our products and solutions. We have to assess the customer interest…
Driving renewals can be a real headache for publishers, but data and technology can help ease that pain.
What's more important than your college brand? If you want to support and build it, use content marketing coupled with social media. It's a winning combo!
Solving customer problems or filling their needs requires a large salesman's toolbox of assets, skills and experience. What does your provider offer you?
Even small copywriting tweaks can have a big impact on conversion rates. Try these tips to lift your conversions by 30% or more.
Rewarding behavior and interactions in a targeted and cost effective way, can be a powerful part of the loyalty toolkit. Here’s how you do it. It’s important to identify the desired behaviors – and the value of those behaviors – before designing a reward structure. Equally important is identifying which customers to target, incentivize and …
We're here and you are out there. How can we introduce ourselves to you if you don't know us.? How can we be seen if you are looking? It's elementary of course, marketing.
Take a glance at these 15 different places you can check out to find inspiration to create some awesome content!