Reading about automotive content marketing can make it seem like a lot of encouragement and optimism...
The auto industry is a lucrative market, but that doesn’t mean that the process to make a sale is short or easy. Consumers typically don’t buy cars as a spur of the moment decision. For most people, purchasing a new car requires them to spend a considerable amount of time saving money and researching different …
When you hear the term “neuromarketing,” do you envision corporate mind control directing you to purchase products? You are not alone. The good news is, no mind-controlling “buy button” exists. The…
Ever wondered what kind of difference paid advertising VS organic advertising really makes? Is there really one way that’s more effective, or is it a case-by-case type of deal where the product or service makes the deal
Advertising is a tricky business. I’m sure you’ve been there. And finding a perfect formula for internet marketing is like trying to find a pot of gold at the end of a rainbow. But that’s why I’ve decided to really dig down deep and find out…
By Gene Marks Small business influencer Gene Marks is a guest blogger for CAN Capital. He is a celebrated author, columnist and small business owner. Should I be advertising online? I ask myself this question all the time. Millions are doing it, and many of them are small businesses. My company sells software. We are … Continue reading "Should I Be Advertising Online?"
You need to build your brand and be seen by potential buyers in your industry. But where to begin? Find out about association advertising & retargeting.
Online trends continually change, and we're often limited to tech that's already on its way out. See why we need to stop looking to short-sighted solutions.
Creativity in advertising can wreck the results of small and mid-sized businesses. Learn what you should prioritize instead to see real results.
There's an important advertising component that desperately requires more of the industry's attention. Make sure you're not overlooking this significant player.