If you've ever wondered what makes a logo sticky, unforgettable even, you're not alone. Branding firm Siegel + Gale wanted to know too, but after finding little research providing any insight, the shop decided to look into it.
A logomark is an indetifying mark or symbol that doesn't contain the business name. For example think of Mcdonald's golden arches or Nike's swoosh. Starting to get the picture? Companies use logomarks because they're memorable, instantaneously recognizable, and are clear when reproduced in small