Results for Target Marketing

Cardless ATMs may seem like the latest fad in the ATM business – out there with terminals that feature holograms, cryptocurrency, facial recognition, targeted marketing and other newfangled ideas. But experts said cardless ATMs are more than just talk. They’re going mainstream, they warned, and credit unions that don’t keep up with the times could …

Over the past few years, B2B marketing executives have been shifting their focus to Artificial Intelligence to boost their campaign’s effectiveness and increase business growth
For decades, the traditional approach for targeted marketing has been to identify signs of behavioral similarities (for instance, subscribing to a magazine related to a specific subject matter) and generate mass content that matches the perceived preferences of your targeted audience…

Photo: By Jakub Jirsák / Adobe Stock
Today’s customers have become accustomed to having their way. They are highly informed, motivated, and won’t hesitate to head elsewhere if their needs aren’t met. That’s part of the reason that retailers and businesses in just about every sector have made personalization the cornerstone of their customer engagement plans. The question, however, is how to deliver personalization at scale…

The definition of personalization has changed. Ten years ago, marketers on the “cutting edge” of personalization were those who succeeded in referencing a customer’s first name in the HTML of an email message. Today, personalization means so much more: it’s the ability to customize content on a 1:1 basis based on demographic information, preferences and behavior — even behavior that takes place in real time on…

Do you know what your financial freedom number is? The answer is the amount of passive income you’d need to achieve in order to cover all of your expenses and replace your job income. When you ask most people what their financial freedom number is, the most common answer is $10,000 a month in passive income
Well, today we talk to someone who has achieved that number. Ryan Chaw is a single-family home investor who has managed to create a six-figure rental portfolio…

Web analytics are key to accurately target your online marketing campaigns. But what data should you pay attention to and what should you ignore?

Most companies pay influencers to create marketing content to better reach target audiences. Brands also repurpose influencer content for their own channels and marketing. See more study results.

A sea of opportunity awaits the marketers, but it all depends on what medium they use to target approach and nurture leads. With social media marketing and email marketing being the two main sources…

Want more exposure for your YouTube videos? Wondering how to get your videos in front of more viewers? With a few simple techniques, you can increase the likelihood that your YouTube videos will be noticed and watched by your target customer. In this article, you'll discover five ways to get more views for your YouTube videos. #1: Monitor Your Target Audience to Reveal Commonly Shared Questions…

Learn how to target your real estate marketing by creating customer personas and segments.

NewDominion Bank created a new slogan and marketing campaign to target younger prospects and newcomers to Charlotte, N.C. Only time will tell if the effort will succeed and help the bank survive on its own.

Let’s say you have a little experience in different areas of marketing and sales. While they go hand-in-hand to some degree, selling yourself as a jack- or jill-of-all-trades within marketing and sales won’t be as effective as targeting your approach.
Sure, you can have multiple resumes, cover letters, and even bios, but what about the platforms where you’re confined to a singular identity, like LinkedIn or social media?

A common marketing mistake is for brands to launch ahead with a marketing campaign and not fully understand the demographics of their supposed target market. You won't be surprised to learn that selling to millennials requires a very different approach than to their predecessors. Going ahead with generic strategies

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By 2020, it is predicted that 24 billion devices will be connected to the Internet. The vast majority will use some form of wireless for access
50% of consumers feel comfortable making a large purchase in-store if Wi-Fi access is available.
There will be three networked devices per person by 2019
60% of Millennials rank free WiFi as their favorite hotel perk and don’t view it as an optional extra that should be paid for. Charging for hotel WiFi can be brand suicide…

Client: “Our marketing campaign failed. Why?”
You: “Well, who were you targeting?”
Client: “Our customers.”
Client: “They’re our customers.”
Don’t worry, you’re not alone. This is a common response to the question, “Who are you targeting?” which might explain why a marketing campaign failed. Even with the best imagery, clever copy, and a strong call to action, the best campaigns can fail if not speaking to the right people
Take a look at this Facebook post:
If you’re in my age group (you’ll…

Michelle Chiantera - October 27, 2016 - 2 Comments
Digital marketing is a brave new world. Chad Bockert, VP, World Wide Technology kicks off our Partner Guest Blog series sharing their unique approach to winning with customers
World Wide Technology
To understand how we approach marketing, it helps to first make one thing clear: we don’t see it as marketing.
Now let me explain what I mean by that. Because the fact is we do have a marketing team. And its role here…

What has account-based marketing done for me
lately?
B2B marketers aren’t asking this question too often, partially
because many are new to adopting ABM and are...

Millennials are thought by many to be an important target for most businesses, but the question remains, how can credit union marketing better reach this group? Further, according to a recent article by Peter Strozniak for The CU Times, “Right now only 10% of 25-to-34-year olds are using credit unions. When you combine that statistic …

For decades, companies have used branding, logos, and marketing messages as a way to boost their image. These old rules lack PR success and are now redefined with brand journalism to effectively attract a target audience. It’s time to put consumers first. We understand that making the switch from br