Results for Retail Marketing

Malls and retail destinations have been through an interesting transition over the past few decades.

Will Devlin, senior director of marketing for MessageGears, offers up three ways retail marketing leaders can tap email to drive growth.

Minimum Advertised Pricing, referred to as MAP, is a brand/supplier defined pricing policy. Though not legally enforceable, it is also beneficial to retailers as it ensures an even playing field while selling that supplier’s products. Still, it does place certain constraints on how you promote that product
MAP and Retail Marketing
MAP is defined by the supplier when the retailers buys products from them for sale…

Research shows the business potential of Instagram marketing is substantial, especially if you’re in the e-commerce or online retail business.

Email is one of the most powerful marketing tools available today. It’s used by all manner …

Retail Customer Experience is hosting a free one-hour webinar focusing on the shifting marketing, merchandising and brand strategies in the quest to attract the millennial consumer

In this digital age, retailers must focus as much on localized social marketing as they do on any other marketing strategy as it can make or break a brand. Jacob Chappell, senior vice president of enterprise sales at SOCi, will offer up expert insight during a webinar in May on what retailers need to do when it comes to localized social marketing.

So you finally did it. You took the plunge and decided to become an entrepreneur. Now you need to find a retail space or event space business where your busi...

We all know the value social media adds to businesses and the potential it holds for those who haven’t tried it out yet. 90% of American businesses already use social media as part of their marketing strategy, with over half of them reporting increased ROI from social media channels
However, the social media marketing platform is constantly changing. Keeping abreast of these changes is a must…

From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. One of the wonderful things about a good blogger outreach strategy is that this type of marketing can adapt to any budget. For fashions brands who are just starting out, marketers can partner with just a few mid-level bloggers and trade product for posts. For brands who have a budget, they can hijack hashtags and score thousands of…

You’ve heard the heady numbers
For example, a 2014 NewVoiceMedia study revealed that U.S. businesses lose $41 billion per year due to poor customer service. You see that number and think, “Wow! Let’s get on this customer service thing!”
Your executives aren’t as excited
They like the idea of good customer service. They’re just reluctant to invest in improving it. Things like creating a customer service…

The holidays will be here before you know it, and consumers are preparing to kick off the season by participating in early morning shopping sprees and fighting off turkey-induced comas. While major retail chains see large spikes in revenue with Black Friday and Cyber Monday, they now have to share the weekend spotlight with local communities for Small Business Saturday
Over the years, Small Business Saturday…

The Report from WBR Insights and SheerID reveals marketers top 2 concerns are differentiating in a noisy marketplace, and rising privacy concerns. Report also details marketer’s planned investments for 2019
Portland, OR – November 5, 2018 – According to a new survey of 150 digital marketers across the U.S. – with most employed by companies doing $1B or more in annual revenue – 77% feel under greater pressure to meet acquisition and revenue goals than they did one year ago. Published today by…

Through a special arrangement, what follows is a summary of an article from COLLOQUY, provider of loyalty-marketing publishing, education and research since 1990
Will delivering omnichannel shopping experiences be enough for traditional grocers to offset the threat of Amazon across food categories
Speaking at the Food Marketing Institute’s FMI Connect conference in Chicago, Anastasia Voronkova, business analyst at retail technology firm Grid Dynamics, believes so but…

Halloween candy has yet to be doled out, but the ghost of Christmas present is already upon us in the form of holiday spending predictions. And while the outlook is aglow, some underlying findings could come back to haunt retailers for seasons to come
Holiday spending is projected to rise by 4.5% this season, to $807 billion (including food and beverages), according to the International Council of Shopping Centers . That alone suggests retailers will have to work harder to keep shoppers happy…

There are a number of ideas surrounding digital marketing that are distortive of its essence and purely misguided. And this comes as no surprise. Ever since businesses started promoting themselves online, stories of what works, what doesn’t, and what you should be doing were bound to propel into the vast digital space. But, if there’s one rule about the digital space itself, it would be: Don’t believe everything you read on the Internet
What we like to refer to as digital marketing myths…

According to Theodore Levitt, Harvard marketing manager, “you sell the hole instead of the drill.” Retail …

The Internet Of Things To Come: How Nespresso, Apple, Nest Grind Out Predictability
The adaptation of digital technology across products, from clothing to coffee, is slowly reshaping what today’s consumers expect from brands and their retail experiences. Here’s one example, by Nespresso, of how the Internet of Things influences not only new consumer behaviors, but also revenue streams
Smartphone technology can warm my feet, water my…

Across industries, Big Data and Artificial Intelligence (AI) have proven to be powerful tools when it comes to informing companies about their target customers. Gartner predicts that by 2019, more than 50% of organizations will redirect their investments to customer experience innovations
As a result, many organizations have built teams to collect and analyze data on every step of the customer journey – taking into account…

Customer loyalty isn’t the same in every industry. The biggest overall differentiators are the length of the customer life cycle, the number and frequency of interactions and the emotional engagement in every buying event
For example, in the automotive industry, on average, a new car is bought every four years and for some customers, a purchase of a new car comes emotionally close to the birth of a child (I have seen people crying when they got their new car delivered!). In the…