When it comes to product and service design, should you ask customers what they want? No. There's a different approach you ought to take to build a better product.
Not all tech gadgets are adopted by mainstream consumers. Let's take a look at the wearables that could affect the marketing business.
Is it really true that you should adjust your media planning for new creative every two to three months to avoid creative wear out? We are not so sure.
Since I focus on mobile marketing, people will ask me questions like, “Hey Ray, do you think there’s a marketing opportunity with wearables? Should wearables be a part of our mobile marketing strategy? What are some of your clients doing with wearables?”
Who doesn’t like a little Tees action? Personally, original t-shirt designs catch my eye more than most graphic art that I see. Mainly because I can wear it. Functional art, oh baby! Another reason…
The members of our military are the real heroes. And they don't wear capes, they wear dog tags.
T-shirts are great outerwear, especially in the summer. But they're just so, you know, analog. That may change, though.
With wearables of all kinds slowly picking up steam, considering how they might impact your digital marketing strategy is important.
Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue.
When it comes to adoption and content strategy, there are three schools of thought.