Two Sides interviews Dr. Joe Ballarini, Founder of Tail Fly Fishing Magazine about his decision to print a magazine.
"We wanted to give our readers something real and completely separate ourselves from the rest of the digital forest…having so many digital books out there really dilutes readership and sometimes the importance of the message that print media can provide."
Marketing Strategy - Inaccurate myths surround the print industry, leaving many with the wrong impression. That misinformation can lead to missed opportunities and a weaker marketing presence for your brand.
Tell me if you’ve heard this before. Print marketing is dead. Customers don’t respond to it anymore. It’s too expensive. You can’t personalise it. It’s a thing of the past, and if you’re…
Graphic Design - Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials ...
Digital marketing is now becoming the norm, but that doesn't mean traditional print marketing methods are no longer effective. Here's how you can make them work hand in hand.
Jennifer Grace offers a Millennial perspective on challenges presented by anti-print arguments from environmental or digital marketing advocates.
Contrary to the heralded demise of print, it’s alive and kicking. And, according to these media experts, it’s here to stay. Many of the brands that abandoned their print products during the recession have been clambering back into the world of ink on paper. Why? Because it works. Print increases engagement, drives sales and cements relationships
Don’t just take our word for it, in the first of a four-part series looking into the value of print, Content Magazine has spoken to these five…
When you are formulating a new marketing campaign for your company, most of your thoughts are probably on digital marketing rather than more traditional, print-based methods. This is understandable, as the former offers a low-cost means of targeting potential customers. Unfortunately, though, many of your competitors have likely reached the same conclusion – and the …
Recently, Berker needed to test a newly designed electrical component which required parts produced using injection molding. Once assembled, the parts had to pass an electrostatic discharge (ESD) test conducted by an independent testing agency. That meant the switch prototype had to use the same materials as the final part
Instead of using metal injection molds to test the designs, which would have been very costly…
A multi-country survey on "The Attractiveness and Sustainability of Print and Paper" was conducted in June 2016 by global polling firm Toluna Inc. and showed some positive results on how people perceive and use print and paper. In general, there was a preference for print on paper across all age groups, likely indicating a more fundamental and more human way that people react to the physicality of print on paper.
Roberto Blake explores 6 unexpected areas where print design continues to thrive
Mobile - We certainly are moving toward a digital world, and QR codes are part of that evolution. But QR codes do not replace print; they can, nevertheless, supplement it in new, ...
Reason # 5. People like to go to the mailbox
People like to check email, too, but there is a different thrill when you open your home mailbox and see a brightly colored postcard than when you open your inbox and see 543 new emails with subject lines in the same font, size, and color.
Reason # 4. People change email addresses a lot more frequently than home addresses.
‘Nuff said.
Reason # 3. Print is more likely to get personalization right.
Online…
Project PrintGREEN is turning 3D printers into on-demand gardeners after designing a "green" 3D printer in 2013. The printer produces living prints, printing customized objects in a variety of sizes and forms. The project was created at the University of Maribor in Slovenia, conceived of by students
The best marketing strategy is to incorporate a mix of digital and print marketing into your strategy, justified by these 10 print marketing statistics you should know.
Customer Behavior - The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a ...
Columnist Dianna Huff offers some smart advice for how you can measure the digital impact of real-world event marketing efforts.
Dr. Bill Haig shares his ten logo design tips for establishing credibilty and brand loyalty. View them here.
Print has an enduring appeal that complements digital. Imaginative marketers use both for the best results.
The digital age makes it increasingly easy for us to track and record the success of our online marketing campaigns. Google Analytics, social media insights and many more online tracking tools encour…