If your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to eliminate the sales function? if your marketing is working well to identify needs and secure customers, why do you need sales? Is it time to elminate the sales function?
As companies begin to invest more heavily in sales development – both in technology and in headcount – the results can often take time to materialize.
An overview of select marketing technology reporting functions; learn what’s available and how to use them to improve operations and gain competitive advantage.
The age of digital disruption hasn’t just seen technology’s star rise in the marketing function; it’s also placed a firm emphasis on agility. And with consumer expectations only expected to increase, experts believe the future of work for marketers is one where things are even more dynamic and collaborative.
Modern marketers like to measure data - and analyze their progress. The growth of private communities puts marketers in a "dark data" dilemma. But are private communities worth pursuing regardless?
Social media can help any business - even a company that sells a "private" service or product. Don't write off social strategy until you've read this.
Marketers and product developers should create different strategies for the different levels of store brands.
Branding is not just a term for marketers or large companies. If you're a psychologist you should brand your psychology practice.
If everything is so great for private brands, why all the focus and need to build better business planning processes? As consumer awareness grows so does demand, especially for products that meet consumer needs whether they are for function, flavor, social, or convenience. Consumers are looking for those brands that meet the individual needs or desires they each have. For private brands to continue to effectively…
The three things you need to understand to be a Master of Marketing.