Results for Media Relations

I was in a meeting recently where a peer started making a point I disagreed with
It quickly became clear that he relished playing a contrarian role. At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations.
This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Many PR people initially bristle at them because these approaches can seem out of touch.…

Journalists give advice to help PR professionals improve their media relations and pitching process to secure earned media coverage.

Whether you're considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective

Content marketing is your "troops on the ground." Your PR "air cover" provides those troops with third-party credibility.

Pandemic-related layoffs have given public relations employers a hiring edge for the first time in years and made PR recruiters even more critical.

Before reaching out to journalists to promote your business, lay the groundwork for greater success when the time is right.

Does your remote team struggle to maintain strong work relations? It’s not surprising when your colleagues aren’t all in one office.

BCW makes most of its revenue from corporate and crisis communications and public affairs.

We discuss ways to develop a PR strategy that integrates your brand, team and content to grow your business.

The lines between advertising, marketing and public relations have always been a little blurred,...

These are the top public relations agents in the influencer industry, with clients across social media on platforms like YouTube and Instagram.

Combine your love for open source software with your love for the community in a way that allows you to invest your time in both.

Download The Modern Communicator Playbook to learn about the individual steps your team can take to modernize the comms function of a business.

Public relations is one of the most powerful weapons in the marketing arsenal, yet there is an abundance of credit union marketers and CEOs who believe that advertising, not PR, is the number one choice for building brand and driving positive outcomes. After all, advertising is splashy. It’s immediate. If you have the money, you …

Shyness doesn’t have to be a problem in creating stronger donor relations. If you're an introvert who likes people, then be empathetic, listen well, and think of the other person.

Do you realize that as a credit union employee, every professional interaction you have can potentially work to the advantage of your credit union? Public relations spans across all interactions and relationships – not just the media. And how you understand that can dramatically influence the perception of your credit union – and help members …

This is the first of a two-part series featuring advisors’ views on marketing that works without breaking the bank. Tomorrow, part two will examine how to make tech work for your marketing plan
Publicizing a financial advice practice is tough, time-coming and potentially expensive. But an active approach to marketing seems necessary for the growth of all but the luckiest teams
Advisors seem to know that.…

Most SMEs underestimate and underutilize the potential of public relations.

With all the media noise out there, it can be challenging for any business to get the publicity they are looking for. Credit unions, which are often challenger brands to larger, traditional banks, in particular, may feel this stress even more. As a former news and sports reporter turned to managing public relations at Service …